Advanced Television


Research: SVoDs struggle to find identity with consumers

As Hollywood works to get its groove back in 2024, Hub Entertainment Research’s annual Evolution of Video Branding study confirms that consumers struggle to differentiate streaming platforms in an ecosystem full of options. Key findings include: Awareness of leading streaming services is universal, but many consumers aren’t confident what differentiates one platform from another. Nearly […]

March 13, 2024

Report: US streamed record 40bn minutes on Jan 13

Winter weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership by 3.7 per cent acros the US in January, according to Nielsen’s The Gauge report. While historically characteristic for the month, the uptick was perhaps more noteworthy because it was 1.4 per cent above its level in 2023 – a […]

February 21, 2024

Peacock, Paramount eye streaming tie-up

Comcast, owner of Peacock, is reportedly looking to merge its SVoD service with Paramount+. Comcast and Paramount have already held talks about a potential streaming partnership that could see Paramount+ and Peacock being offered to subscribers together as a package deal, according to The WSJ. Along with making access to the two platforms cheaper than […]

February 19, 2024

Research: Content licensing mounts comeback

Research from Ampere Analysis shows that, after four years of major studios employing an exclusivity approach to the distribution of their TV content on streaming, licensing is steadily making a comeback. Analysis reveals that the number of TV seasons cross-licensed between Netflix and Warner Bros Discovery’s (WBD) Max and Discovery+ more than tripled in 2023. […]

February 19, 2024

SkyShowtime launching Standard with Ads plan

SkyShowtime has announced the introduction of a new ad-supported plan – Standard with Ads – which will be offered alongside its existing plan, now renamed Standard Plus. Standard with Ads will include advertising at a cheaper subscription price, while Standard Plus remains ad-free. Standard with Ads will be available from April 23rd across all of […]

February 16, 2024

Comcast reports “excellent” Q4; increases dividend

Comcast has reported results for the quarter ended December 31st 2023. Q4 revenues were up 2.3 per cent to $31.25 billion (€28.7bn), beating estimates, whilst Peacock maintained its status as the fastest growing streaming service in the US. “We capped off 2023 and the fourth quarter with excellent operational and financial performance,” said Brian L. […]

January 25, 2024

Peacock at 30m subs; losses to peak

Peacock, the streaming service from NBCUniversal, now has 30 million paid subscribers, according to Comcast president Mike Cavanagh. The latest figure were revealed as revealed by Cavanagh during an investor conference hosted by UBS on December 4th. Cavanagh also confirmed that Peacock’s average revenue per user (ARPU) is about $10 per month and reiterated previous […]

December 5, 2023

NBCU, Walmart offer shoppable ads on Peacock

NBCUniversal and Walmart are partnering to introduce a unique shopping experience for viewers of Bravo’s hit reality TV series, Below Deck Mediterranean. This partnership will bring shoppable ads to Peacock, allowing fans of the show to purchase products and looks inspired by the episodes. Shoppable ads will be featured on Peacock during the next-day episodes […]

November 7, 2023

Comcast: Q3 up but subs still leaving

Comcast reported its customer numbers unexpectedly declined in Q3 amid tough competition, overshadowing a strong performance from its streaming and parks businesses and sending shares of the company down nearly 6 per cent. The group shed 18,000 broadband customers in the third quarter, against estimates for a gain of 3,600. Comcast said it expects “somewhat […]

October 26, 2023

WWE SmackDown signs USA Network deal

WWE, now part of TKO Group Holdings, and NBCUniversal have agreed to a five-year domestic media rights partnership in the US that will bring Friday Night SmackDown back to USA Network beginning October 2024. Additionally, beginning in the 2024/25 season, WWE will produce four primetime specials per year that will air on NBC, marking the […]

September 21, 2023By Nik Roseveare