Ampere’s latest analysis of the US and European SVoD market reveals that the average US streaming household now stacks an average of four different subscription video services. In the five largest Western European territories, streaming homes have an average of two services. The pandemic, national lockdowns, and the launch of new studio-backed subscription services have […]
Parks Associates research finds roughly 40 per cent of US broadband households trialed at least one OTT service during the Covid-19 pandemic. These free trials are important drivers to paying subscriptions, and by leveraging data on viewer activities and preferences, providers can personalise their services to improve subscriber stickiness. Some 42 per cent of US […]
Classic 90s sitcom The Fresh Prince of Bel-Air is heading to Sky Comedy and NOW TV. With over 148 episodes across 6 seasons, the full series from Warner Bros Television will be available on demand from January 1st 2021. The series famously gave music and Hollywood icon Will Smith his first on-screen role. The show regularly […]
Findings from Parks Associates’ study, The Next ‘Big 3’ in OTT, indicate that 61 per cent of US broadband households subscribe to two or more OTT services as of Q3 2020, up from 48 per cent the previous year. Forty-five per cent subscribe to three or more, up from
Parks Associates has released its updated list of the top 10 US subscription OTT services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker. Parks Associates notes that recent entrants such as HBO Max, Apple TV+, and Disney+ have rearranged the top ten list. Sling TV dropped out […]
Comcast has reported its best ever increases in broadband subscribers in Q3 2020. The cable company added 633,000 broadband customers, exceeding its previous record of 586,000 additions set in Q1 2007. But video customers declined by 273,000 in the period, an improvement over the 427,000 it lost in Q2 and slightly higher than the 222,000 […]
Research from Parks Associates’ OTT Video Market Tracker shows that through Q3 2020, the number of OTT video services in the US has more than doubled since 2014, currently reaching nearly 300 different services. The rate of closure has also declined, from a peak in 2018 when
Analysis of Ampere’s Consumer media consumption and behaviour tracker surveying 4,000 US Internet users has revealed a solid performance for both HBO Max which launched at the end of May, and NBCUniversal’s Peacock which followed in July. Despite lockdown rules delaying some of the content each SVoD service had planned, at the time fieldwork (August/September […]
Comcast’s Peacock added more new subscribers than any other US VoD service during the third quarter, according to Kantar. Kantar also found that more consumers added one service while cancelling another. Kantar said 10 per cent of new subscriptions were the result of switching, up from 9 per cent in the second quarter. “Q3 saw […]
Roku has agreed a carriage deal with Peacock – NBCUniversal’s streaming service that launched in the US in July. The deal also includes the continued carriage of 46 NBCUniversal apps “We are excited to bring Peacock and its unrivaled catalog to millions of Americans who enjoy entertainment on their favorite Roku devices,” said Maggie McLean […]