Advanced Television

Pearl TV

NEXTGEN TV: Programme, platform initiatives

Pearl TV, the coalition of US broadcast companies transitioning to broadcast technology standard NEXTGEN TV, otherwise known as ATSC 3.0, and fabless semiconductor company MediaTek have launched ‘FastTrack to NEXTGEN TV’, a programme that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices […]

April 20, 2022By Colin Mann

Research: NEXTGEN TV generating interest

New NEXTGEN TV advertising, including Dolby commercials from its first consumer-facing marketing campaign which debuted on local television stations across the US, is resonating strongly with consumers, according to research conducted by Magid, in conjunction with Dolby Laboratories and the Pearl TV business group, the broadcaster coalition managing the rollout of broadcast technology standard NEXTGEN […]

March 31, 2022

NEXTGEN TV highlights industry momentum

The coalition of US broadcasters transitioning to digital television standard NEXTGEN TV has applauded the plans announced during CES 2022 by Hisense and MediaTek, and new field test data recently achieved by Sony Electronics at the ‘Motown 3.0 Open Test Track’ in Detroit, Mich. This testing by Sony’s HES-A engineering team further explores receiver options […]

January 6, 2022By Colin Mann

Synamedia partners with Howard NEXTGEN TV

Synamedia, the independent video software provider, has announced its participation in the Howard NEXTGEN TV Broadcast Collaborative bringing ATSC 3.0 to Washington, D.C. The Collaborative was established by Pearl TV in coordination with Howard University, one of the nation’s oldest Historically Black Colleges and Universities (HBCU). WHUT, the public broadcast television station owned by and […]

December 21, 2021

10 Houston stations launch NEXTGEN TV

Television viewers in Houston, the eighth-largest TV market in the US, can now experience the future of broadcast television as 10 local TV stations launch digital broadcast technology NEXTGEN TV, using the digital television standard ATSC 3.0. Now broadcasting in 35 markets, NEXTGEN TV is expected to reach 45 per cent of US television households […]

December 7, 2021By Colin Mann

NEXTGEN TV holiday brand marketing campaign

Pearl TV, a business organisation of US broadcast companies, has confirmed that broadcasters and consumer electronics manufacturers are building on the success and growth of the new standard and will introduce a NEXTGEN TV holiday brand marketing campaign to deepen consumer awareness and engagement. Commencing late November, it will highlight Dolby’s Sound Decisions campaign, which […]

November 18, 2021By Colin Mann

NEXTGEN TV roll-out reaches Atlanta

Residents in the US city of Atlanta are to benefit from enhanced broadcast video as five television stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. Atlanta – the seventh-ranked media market in the US – will now get the most out of live news, events, and sports programming, as […]

August 24, 2021By Colin Mann

NEXTGEN TV roll-out reaches Sacramento

Residents in the US’s Central Valley are to benefit from enhanced broadcast video as six Sacramento television stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. “We’re proud to partner with our fellow broadcasters to prepare the Sacramento market for the next generation of TV viewing. With NEXTGEN TV, viewers […]

July 9, 2021By Colin Mann

NEXTGEN TV project for Washington, D.C.

An expansive collaborative effort is now underway to launch NEXTGEN TV service in the US capital, with the academic resources and technical prowess of Howard University’s WHUT serving as the host station for ATSC 3.0 broadcasts for five local affiliate stations of national broadcast networks. Following extensive engineering and operational planning and installation of a […]

June 17, 2021By Colin Mann

SFN field test success for NEXTGEN TV

The Single Frequency Network (SFN) capability of next-generation television can help TV broadcasters greatly enhance robust reception of broadcast TV signals, according to a report on the latest field trials of SFN technology recently completed as part of Phoenix Model Market testing. “Since last summer, we’ve been testing out various configurations with another NEXTGEN TV […]

June 16, 2021By Colin Mann