Now that NEXTGEN TV broadcasts are available to 76 per cent of households viewing television, local stations are adding new technologies that showcase better audio and video capabilities and innovative features for TV viewers. The enhanced High Dynamic Range (HDR) offering started with sports broadcasts at the Kentucky Derby and this summer’s Olympic games and continues […]
US broadcasters are quickly launching new interactive services and enhanced picture and sound quality with NEXTGEN TV, now that three-quarters of households have access to NEXTGEN TV signals both from broadcast and Broadcast IP sources. Deployment of High Dynamic Range has jumped in recent months and a large group of stations have begun offering interactive […]
Interactive entertainment company ROXi has announced partnerships with the major US broadcasters and a collaboration with Pearl TV to rollout interactive TV Channels nationwide, leveraging ROXI’s new FastStream technology for NextGen TV. The new FastStream powered Interactive TV Channels will be immediately differentiated from traditional Broadcast TV Channels in that: – Channels start at the […]
As the broadcast and consumer electronics industries prepare for CES 2024 in Las Vegas in January, Pearl TV, the consortium of US broadcast companies leading the nation’s transition to NEXTGEN TV, and its network partners, have revealed that since the NEXTGEN TV rollout commenced in 2020, broadcasters have driven nearly 18 per cent year-over-year growth in […]
Pearl TV, the coalition of US broadcast companies transitioning to digital television standard NEXTGEN TV, is claiming major milestones in the rollout of NEXTGEN TV to US households and the broader ecosystem of partners that enable the deployment of devices and the broadcaster application platform, RUN3TV. These latest developments focus on consumer and innovation options […]
Pearl TV, the coalition of US broadcast companies transitioning to NEXTGEN TV, is expanding expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster’s return on investment in NEXTGEN TV services. Now with […]
Pearl TV, the coalition of US broadcast companies transitioning to broadcast technology standard NEXTGEN TV, and iWedia a provider of software solutions for connected TV devices, have launched a fast-track programme that adds new ATSC 3.0 A/344 interactive features. The programme accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic […]
Pearl TV, the coalition of US broadcasters transitioning to NEXTGEN TV, has confirmed that the NEXTGEN TV models from Hisense – U7H and U8H – are now available at retail, starting at $799 (€802) MSRP. Hisense joins existing vendors, Sony, Samsung and LG Electronics, which already have more than 70 models at retail. “Hisense has […]
Pearl TV, the coalition of US broadcast companies transitioning to broadcast technology standard NEXTGEN TV, otherwise known as ATSC 3.0, and fabless semiconductor company MediaTek have launched ‘FastTrack to NEXTGEN TV’, a programme that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices […]
New NEXTGEN TV advertising, including Dolby commercials from its first consumer-facing marketing campaign which debuted on local television stations across the US, is resonating strongly with consumers, according to research conducted by Magid, in conjunction with Dolby Laboratories and the Pearl TV business group, the broadcaster coalition managing the rollout of broadcast technology standard NEXTGEN […]