Advanced Television

Pearl TV

NEXTGEN TV ecosystem hits milestones

Pearl TV, the coalition of US broadcast companies transitioning to digital television standard NEXTGEN TV, is claiming major milestones in the rollout of NEXTGEN TV to US households and the broader ecosystem of partners that enable the deployment of devices and the broadcaster application platform, RUN3TV. These latest developments focus on consumer and innovation options […]

December 16, 2022By Colin Mann

Digital monetisation capabilities for NEXTGEN TV

Pearl TV, the coalition of US broadcast companies transitioning to NEXTGEN TV, is expanding expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising capabilities equivalent to the web and connected TV, and is a key driver for broadcaster’s return on investment in NEXTGEN TV services. Now with […]

October 18, 2022By Colin Mann

Pearl TV, iWedia NEXTGEN TV programme

Pearl TV, the coalition of US broadcast companies transitioning to broadcast technology standard NEXTGEN TV, and iWedia a provider of software solutions for connected TV devices, have launched a fast-track programme that adds new ATSC 3.0 A/344 interactive features. The programme accelerates and streamlines the path for adoption of  NEXTGEN TV technology by consumer electronic […]

September 9, 2022By Colin Mann

Hisense NEXTGEN TVs come to retail

Pearl TV, the coalition of US broadcasters transitioning to NEXTGEN TV, has confirmed that the NEXTGEN TV models from Hisense – U7H and U8H – are now available at retail, starting at $799 (€802) MSRP. Hisense joins existing vendors, Sony, Samsung and LG Electronics, which already have more than 70 models at retail. “Hisense has […]

August 24, 2022By Colin Mann

NEXTGEN TV: Programme, platform initiatives

Pearl TV, the coalition of US broadcast companies transitioning to broadcast technology standard NEXTGEN TV, otherwise known as ATSC 3.0, and fabless semiconductor company MediaTek have launched ‘FastTrack to NEXTGEN TV’, a programme that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices […]

April 20, 2022By Colin Mann

Research: NEXTGEN TV generating interest

New NEXTGEN TV advertising, including Dolby commercials from its first consumer-facing marketing campaign which debuted on local television stations across the US, is resonating strongly with consumers, according to research conducted by Magid, in conjunction with Dolby Laboratories and the Pearl TV business group, the broadcaster coalition managing the rollout of broadcast technology standard NEXTGEN […]

March 31, 2022

NEXTGEN TV highlights industry momentum

The coalition of US broadcasters transitioning to digital television standard NEXTGEN TV has applauded the plans announced during CES 2022 by Hisense and MediaTek, and new field test data recently achieved by Sony Electronics at the ‘Motown 3.0 Open Test Track’ in Detroit, Mich. This testing by Sony’s HES-A engineering team further explores receiver options […]

January 6, 2022By Colin Mann

Synamedia partners with Howard NEXTGEN TV

Synamedia, the independent video software provider, has announced its participation in the Howard NEXTGEN TV Broadcast Collaborative bringing ATSC 3.0 to Washington, D.C. The Collaborative was established by Pearl TV in coordination with Howard University, one of the nation’s oldest Historically Black Colleges and Universities (HBCU). WHUT, the public broadcast television station owned by and […]

December 21, 2021

10 Houston stations launch NEXTGEN TV

Television viewers in Houston, the eighth-largest TV market in the US, can now experience the future of broadcast television as 10 local TV stations launch digital broadcast technology NEXTGEN TV, using the digital television standard ATSC 3.0. Now broadcasting in 35 markets, NEXTGEN TV is expected to reach 45 per cent of US television households […]

December 7, 2021By Colin Mann

NEXTGEN TV holiday brand marketing campaign

Pearl TV, a business organisation of US broadcast companies, has confirmed that broadcasters and consumer electronics manufacturers are building on the success and growth of the new standard and will introduce a NEXTGEN TV holiday brand marketing campaign to deepen consumer awareness and engagement. Commencing late November, it will highlight Dolby’s Sound Decisions campaign, which […]

November 18, 2021By Colin Mann