Advanced Television

Pearl TV

Consumer awareness campaign from NEXTGEN TV

With a planned multimillion dollar on-air and online awareness campaign scheduled for over the holidays and into early January 2021, US broadcast group Pearl TV and its Phoenix Model Market Partners are coordinating a multimarket consumer awareness campaign with local broadcasters who are now transmitting in digital television standard ATSC 3.0 – the so-called NEXTGEN […]

November 17, 2020By Colin Mann

2nd next-gen transmitter for Phoenix Model Market

Another chapter in the rollout of next-generation TV service in the US is being written in the collaborative Phoenix Model Market, with the launch of ATSC 3.0 signals from KASW-TV (CW). The station becomes the second TV transmission source in the nation’s 11th largest TV market. Phoenix now has two ATSC 3.0 transmission towers whose […]

July 9, 2020