Roku is adding more ways to personalise and elevate the viewing experience. Over the next few months, Roku has announced it will introduce Backdrops, Roku Smart Picture, and updates across browse, discovery, and the mobile app across all US devices. “We want our platform to be relevant to how you watch TV, whether you purchased […]

ContentWise, a provider of user experience automation and personalisation software, has been selected by ITV to enhance the UX personalisation of ITVX. The ContentWise UX Engine, a machine learning platform, was launched in production on ITVX in early November 2023. Designed to analyse viewer behaviour, it delivers highly relevant content recommendations, thereby enhancing engagement and […]

Independent sell-side platform Magnite has shared its 2023 trends and predictions for 2024 in programmatic advertising. Rebecca Ackers, VP of DV+, EMEA at Magnite, commented: “Discussions around AI have continued to be fervent in the last year, however much of this has been focused on generative AI and content creation. In 2024, there will be […]

Streaming platform and device specialist Roku is launching three enhancements to the Roku user experience for UK viewers, designed to give users an easier way to find and stream desired content. What to Watch, Continue Watching and Save List will roll out to Roku streaming players in the coming weeks, followed by Roku TV models […]

Network services and consumer experience pioneer Plume has introduced new AI-driven personalisation features within its HomePass app. App Priority from Plume allows users to prioritise their own application-level traffic and ensure peak performance via a number of options: through general application categories across the home, through applications running on individual devices, or through applications being […]

3 Screen Solutions (3SS), a provider of software solutions for STBs, smart TV, multiscreen and in-vehicle entertainment, has selected Grey Juice Lab as its strategic partner to help expand content partnerships for the 3Ready entertainment platform. Chosen for its expertise in tailoring, implementing and operating digital content strategies, Grey Juice Lab will be instrumental in […]

Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]

One of the leading German operators, Tele Columbus, has announced that they are utilising XroadMedia, personalisation and content discovery specialists to provide top-level experiences for their PŸUR TV users. After trialing XroadMedia’s Ncanto solution, Tele Columbus has now implemented the pioneering personalisation services across its platform to deliver unique viewing experiences for all subscribers. Enhancing […]

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV has announced a first-to-market partnership with Upwave, an analytics platform for brand advertising, to use brand KPI signals for automated creative optimisation across digital channels, including CTV, ensuring budget automatically goes to top performing ads. With Upwave’s expertise in brand advertising analysis, […]