Young consumers are watching nearly as much online video content as TV shows and movies, according to Hub Entertainment Research’s annual Video Redefined study, which tracks Americans’ online video habits, along with the impact online video has on viewing of traditional TV shows and movies. In addition to greater online video viewing among 13-24 year […]

The second tranche of Hub Entertainment Research’s Predicting the Pandemic research tracking the impact of the pandemic shows how it has accelerated the already well-established shift to online consumption of entertainment content, across multiple facets of the leisure economy. Highlights from the November findings: As many Americans moved indoors for the fall [autumn], large proportions […]

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their choice of default. Highlights from the study: