Advanced Television

Peter Nørrelund

Viaplay announces new operating model

Viaplay Group has announced a new Nordic country-based operating model and changes to its executive management team. This follows the announcement of changes to the Group’s short-term outlook for 2023, and the appointment of Jørgen Madsen Lindemann as President and CEO. The new operating model aims to improve operating efficiency and performance, sharpen the Group’s […]

June 28, 2023

Nørrelund rejoins Viaplay

Peter Nørrelund has rejoined Viaplay Group with immediate effect and will take up the position of EVP and Chief Sports & Sports Business Development Officer. He was previously Viaplay Group’s Chief Sports Officer and spent more than 20 years at the Group before leaving earlier this spring. Nørrelund will report to Jørgen Madsen Lindemann, Viaplay […]

June 14, 2023

Nørrelund to leave Viaplay Group

Peter Nørrelund, Viaplay Group EVP and Chief Sports Officer, has decided to resign from his position after more than 20 years with the company. Nørrelund joined Modern Times Group (MTG) in Denmark in 2003 and was promoted to Group Head of Sports in 2013. Following the split of MTG and Nordic Entertainment Group (now Viaplay […]

March 28, 2023

NENT appoints Nørrelund to head sports rights

Nordic Entertainment Group (NENT Group), the Nordic streaming company, has appointed Peter Nørrelund as EVP and Head of Expansion & Sport with immediate effect. Nørrelund will be responsible for the company’s sports rights portfolio and for the expansion of NENT Group’s Viaplay streaming service to specific markets where sports will play a key role. He […]

August 3, 2020