Advanced Television


PFT delivers AI-led automation of Segmentation workflows to ITV

Prime Focus Technologies (PFT) has announced that its AI/ML-powered native media recognition engine CLEAR Vision Cloud has been engaged by ITV, the oldest and largest commercial terrestrial television network in the United Kingdom for delivering AI-based automatic segmentation of long-form content. ITV currently marks about 12 types of segments in the content manually, which are […]

December 21, 2021

Prime Focus Technologies wins NAB ‘Product of the Year Award’

Prime Focus Technologies (PFT), the technology arm of Prime Focus, is delighted to announce that it has won the 2021 NAB Show ‘Product of the Year Award’ that recognizes the most significant and promising new products and technologies especially centered at the M&E industry. PFT’s media recognition AI Platform, CLEAR Vision Cloud won this award under the AI/ML category […]

November 23, 2021

PFT showcases 5 AI/ML use cases for M&E enterprises

Prime Focus Technologies (PFT) has announced that its AI/ML-powered native media recognition engine CLEAR Vision Cloud has completed successful POCs (Proof of Concepts) and pilot projects in Media and Entertainment (M&E) industry specific workflows such as conformance, segmentation, localization, marketing and content QC. Six months ago, PFT’s Media Services team which has managed more than […]

September 29, 2021

PFT secures another patent for CLEAR Vision Cloud

Prime Focus Technologies (PFT) has announced that the United States Patent and Trademark Office has issued a patent (U.S. Patent No. 10,783,375) expanding upon the company’s existing patents for its Machine Wisdom – AI technology, the “secret sauce” of its media recognition AI platform, CLEAR Vision Cloud. The present invention overcomes the drawbacks of the […]

October 28, 2020

PFT signs workflow deal with A+E Networks UK

Prime Focus Technologies (PFT) has signed a multi-year strategic deal with A+E Networks UK, a joint venture between Hearst and Sky, and a media network with a portfolio of popular brands like Sky HISTORY, HISTORY, Crime+Investigation, Lifetime and the UK free to air channel BLAZE. PFT will automate and manage compliance operations workflows for A+E […]

October 13, 2020

Prime Focus Technologies produces Mega Icons Season 2 for Nat Geo

Prime Focus Technologies (PFT) has researched, developed, and produced the 2nd season of the innovative multi-part series, Mega Icons 2, for National Geographic India. Conceptualized by National Geographic, the series journeys into the lives and key events of leading icons of the 21st century, interspersed with interviews with them and their collaborators, powerful cinematic recreations, […]

October 8, 2020