Newly-released field testing carried out by Sony Electronics has demonstrated the real-world advantages of next-generation TV broadcasting now being rolled out across the USA. The ATSC 3.0 or NEXTGEN TV standard allows a TV station to custom tailor its broadcast to reach simultaneously different types of viewers on a variety of devices – including those […]

On the heels of the initial rollout of NEXTGEN TV broadcasting that has now reached more than 20 cities and 80 TV stations, America’s broadcasters are now planning a push this year that will initiate next-generation ATSC 3.0 service in nearly 20 more cities by the end of the summer, according tto Pearl TV, a […]

Broadcasters supporting the Phoenix, Arizona Model Market project for NEXTGEN TV along with broadcaster group Pearl TV have begun initial testing of NEXTGEN TV over limited cable infrastructure, through a cooperative effort with Comcast. NEXTGEN TV is utilising ATSC 3.0, the technology now being deployed across the US  that is designed to merge over-the-air with […]