Advanced Television

Planet V

ITV revenue up but ITVX sees shares fall

UK commercial broadcaster ITV has reported a strong 2021 with record revenues and revealed an acceleration of its digital strategy which will see the launch in Q4 of ITVX, which it says is the first integrated AVoD/SVoD platform in the UK. But despite the revenue record, softer forecasts and the looming costs of the streaming […]

March 3, 2022By Colin Mann

ITV launches ITV AdLabs

ITV has announced the launch of ITV Adlabs – a new enterprise and strategy to bring together all of ITV Commercial’s innovation. Unveiled at the ITV Palooza by Commercial MD Kelly Williams, and Deputy Commercial MD Simon Daglish, ITV AdLabs will exist to bring ITV’s customers closer to the development pipeline as new innovations are […]

November 24, 2021

ITV, British Army dynamic ad partnership

Capita, in partnership with the British Army, via ManningGottlieb OMD’s Omnigov agency, are the first advertiser to trial ITV’s pioneering new dynamic creative solution. ITV has built an integration with video personalisation technology specialist, Cablato, available exclusively to users of ITV’s self-service programmatic platform, Planet V. The solution enables advertisers to dynamically tailor their TV […]

November 12, 2021

ITV, Virgin Media O2 long term commercial partnership

ITV and Virgin Media O2 have signed a new long term multi-year agreement that delivers deeper integration of ITV programming, support for IPTV, enhanced advertising capabilities and continued access to ITV’s range of channels and on-demand services for Virgin TV customers. The new agreement, which lasts over five years and signals a new commercial relationship […]

November 10, 2021

4Sales makes senior hires

Channel 4’s commercial sales arm, 4Sales, has appointed two new roles to expand its senior leadership team which is responsible for the UK broadcaster’s core revenue driving activity. The appointments are part of a senior leadership team restructure to ensure the successful delivery of Channel 4’s Future4 strategy which launched last autumn. Headed up by […]

November 9, 2021

Planet V adds real-time Weather Targeting

ITV has announced a new addressable innovation to users of their self-service programmatic platform, Planet V. Weather Targeting enables the automation of campaigns to go live, pause, or adjust creative copy on ITV Hub the moment their specified weather criteria is met across any one of ITV’s 22 broadcast regions, and features real-time options to […]

October 7, 2021

ITV’s Planet V launches Data Match

ITV has announced full details of Data Match, their new Planet V solution enabling insights, targeting, and full-funnel measurement using advertisers’ own first party data. ITV is working with Omnicom’s client base as the launch agency partner and Deliveroo as the first brand partner. Available exclusively to Planet V customers, the solution utilises ITV’s partnership […]

February 25, 2021

Planet V names Samsung as platform partner

ITV’s advanced advertising service Planet V has confirmed that Samsung TV Plus will become the platform’s first 3rd party publisher partner in early 2021. The transformative new agreement reached between ITV and Samsung Ads will enable Planet V buyers to access Samsung TV Plus inventory for planning and buying via the Planet V workflow. With […]

December 10, 2020

ITV launches Planet V ad platform

ITV’s premium advanced advertising platform, Planet V,  has gone live. After almost 50,000 hours of development work customising and configuring this unique advertising proposition, ITV says Planet V will allow both advertisers and agencies control over the planning, purchasing and reporting of their campaigns across the ITV Hub. Deployed as a wholly self service solution, […]

October 5, 2020