Planet V, ITV’s proprietary, self-service addressable advertising platform, has reported £1 billion (€1.18bn) in bookings since its launch in October 2020. Major agencies, independents, regional agencies and in-house client teams are using Planet V as an intuitive, self-serve platform, allowing them to streamline their approach to planning and buying addressable campaigns on ITVX. The platform […]

ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalised advertising to the 40 million registered users of its content hub, ITVX. A year after its launch, as well as 40 million registered viewers, ITVX boasted 2.7 billion streams which was a new […]

ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 million households. The announcement follows a successful beta trial of the ad-replacement technology over the last 12 months, during which more than 30 million addressable […]

ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VoD advertising platform, for a trial period. Sky Media, the UK’s second largest TV sales house, will use Planet V for its on demand content, with agencies and advertisers expected to be able to plan and buy […]

Publicis Media has partnered with ITV and InfoSum to launch a UK campaign using Epsilon’s Core ID solution, which will enable brands to better target their desired audience within ITVX. Leveraging Publicis Media’s PMX Lift, which launched in the UK in 2022, this new offering combines the scale of Publicis Media, with the data and […]

ITV, Adylic, OMD and Tourism Ireland have partnered to create a brand-new data-driven dynamic creative campaign on ITVX using Planet V, ITV’s programmatic video advertising platform, which will tailor the messaging that viewers see based on selected ITVX audience and contextual data sets. This is the first time that the UK’s biggest commercial broadcaster has […]

UK commercial broadcaster ITV has reported a strong 2021 with record revenues and revealed an acceleration of its digital strategy which will see the launch in Q4 of ITVX, which it says is the first integrated AVoD/SVoD platform in the UK. But despite the revenue record, softer forecasts and the looming costs of the streaming […]

ITV has announced the launch of ITV Adlabs – a new enterprise and strategy to bring together all of ITV Commercial’s innovation. Unveiled at the ITV Palooza by Commercial MD Kelly Williams, and Deputy Commercial MD Simon Daglish, ITV AdLabs will exist to bring ITV’s customers closer to the development pipeline as new innovations are […]

Capita, in partnership with the British Army, via ManningGottlieb OMD’s Omnigov agency, are the first advertiser to trial ITV’s pioneering new dynamic creative solution. ITV has built an integration with video personalisation technology specialist, Cablato, available exclusively to users of ITV’s self-service programmatic platform, Planet V. The solution enables advertisers to dynamically tailor their TV […]

ITV and Virgin Media O2 have signed a new long term multi-year agreement that delivers deeper integration of ITV programming, support for IPTV, enhanced advertising capabilities and continued access to ITV’s range of channels and on-demand services for Virgin TV customers. The new agreement, which lasts over five years and signals a new commercial relationship […]