More than half (50.6 per cent) of US consumers prefer using ad-supported video (AVoD) services to reduce or eliminate subscription fees, according to research from multichannel streaming specialist Future Today, and Variety’s Variety Intelligence Platform (VIP+). Similarly, viewers find the ads shown while streaming are considerably more relevant to their interests compared to those shown […]

Cinedigm, the independent streaming company, has announced a partnership with spanish football club Real Madrid. The partnership will expand the distribution of the team’s branded sports streaming channel making the team more accessible to North American fans than ever before. Real Madrid TV will feature thousands of hours of fan-centric football content leading up to […]

In the post-pandemic viewing and streaming media ecosystem, Latinx viewership continues to reflect the broad range of contemporary US Latinx identities and household demographics. According to a Horowitz Research survey, demand is ever-expanding for new, high-quality Spanish-language content on par with English-language content among individuals and families with identities ranging from Hispanic to Afro-Latino/a/x and […]

Fuel TV is now available on the Pluto TV free streaming TV and film service. Fuel TV is an action sports channel offering skateboarding, snowboarding, skiing, BMX and MTB content, as well as the art, music and fashion that engulf them. The service is available as a free advertising-supported streaming television (FAST) channel in key […]

While pay-TV is largely stable, and SVoD continues to grow, OMDIA’S latest consumer survey (April 2021) suggests that a significant number of users are eschewing AVoD and instead increasingly consuming content via paid alternatives. The launch of Studio AVoD service will draw viewers away from BVoD, reducing the overall number of services that a consumer […]

According to research by analyst firm Interpret, only 20 per cent of streaming subscribers are content to stay with their current providers. The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay-TV cord and sign up for new services, but subscriber churn has become an increasing problem for […]

According to US multiplay telco Comcast, video was the number one traffic driver for its Internet customers in 2020, accounting for 71 per cent of all downstream traffic over its network, a growth of 70 per cent from 2019. In analysing how its customers consumed video and entertainment in 2020, the biggest takeaway was that […]