Advanced Television


Research: Ad-free SVoDs risk £100m revenue loss

Seven out of ten Brits aren’t prepared to spend more than £20 (€22.50) per month on streaming services, a drop of £5 compared to September 2019 when the same proportion of the population was willing to spend up to £25, according to research by advertising technology company The Trade Desk. This could mean a reduction […]

June 4, 2020

Analyst: AVoD expenditure to double

AVoD expenditure will more than double between 2019 and 2025 to reach $53 billion (€48bn) across 138 countries, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. The US became the largest AVoD expenditure country in 2019 as China saw expenditure fall by 8.9 per cent as a result of its […]

June 1, 2020