Advanced Television


Netflix launching The Gay Agenda podcast

Netflix has unveiled its first LGBTQ+ podcast – The Gay Agenda, produced by MOST, the home of LGBTQ+ storytelling. The new podcast aims to take an entertaining and honest look into the lives of LGBTQ+ creatives at the top of their fields across different industries and celebrates their success stories. The Gay Agenda will launch […]

January 6, 2022

Data: 25% increase in podcast listening on BBC Sounds

In 2021 (January to November) there have been 1.3 billion plays of radio, music and podcast on BBC Sounds, an increase of 8 per cent over a similar period in 2020, as listeners enjoy more brilliant BBC audio on their devices. The latest figures from the BBC also show there were 558 million plays of […]

December 20, 2021

BBC Sounds launches in Sonos app

BBC Sounds has launched in the Sonos app. Listeners with Sonos speakers in the UK will now be able to discover and listen tp BBC radio, music mixes and podcasts using the Sonos app for smartphones and tablets. BBC Sounds already has an average weekly audience of 3.6 million across mobile, TV, website and voice […]

December 9, 2021

Survey: 77% marketers to spend more on online video

Digital budgets have grown strongly following Covid-19 disruption and marketer enthusiasm for online channels shows no sign of slowing, according to a WARC survey of more than 1,500 practitioners. Online video and social media lead the pack, with 77 per cent and 68 per cent of marketers, respectively, expecting to increase their investment in 2022. […]

December 6, 2021

WhatCulture YouTube channels and podcasts powered by Blackmagic Design

Blackmagic Design has announced that international entertainment portal WhatCulture has equipped five new studios with a streaming and web broadcast workflow based on the Blackmagic Studio Camera 4K Pro and ATEM Mini Extreme ISO. Reaching more than seven million subscribers a month, the media production company’s workflow also uses the Blackmagic Pocket Cinema Camera 6K Pros […]

December 3, 2021

Kudos acquires What’s the Story? stake

TV drama producer Kudos has led a Banijay-group investment into the podcast space, by acquiring a 25 per cent stake in growing indie What’s the Story? Sounds. What’s the Story? is led by ex-TV producers Darrell Brown and Sophie Ellis. Its catalogue includes Body Of Proof, The Missing, and Emily Atack: Lie Detector. The deal […]

November 29, 2021

Analysis: TV ad-spend vs consumption inflated

WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]

October 21, 2021

Report: Digital Audio market gaining momentum in LatAm

Digital Audio (streaming radio and podcasts) currently represents a limited market in Latin America. In 2020, it generated only $25 million (€21.4m) in advertising; a figure that, comparatively, was equivalent to 5 per cent of the total income of traditional radio stations. However, a wide range of regional media types have started to embrace digital […]

October 21, 2021

BBC Sounds: 155m plays in Q3

The latest data from the BBC reveals there were a total 155 million plays for on-demand radio and podcasts on BBC Sounds this quarter, with 4.1 million plays for music mixes, up more than two million from this time last year. The average weekly BBC Sounds audience was 3.6 million across the app, website and […]

October 20, 2021

FreeWheel brings Cumulus podcasts to Strata

FreeWheel, a Comcast Company, announced partnerships with Cumulus Media and Triton Digital to bring Cumulus Podcast Network’s premium podcast inventory into the Strata media stewardship platform with industry-leading metrics and measurement. This partnership provides the 1100+ agencies using Strata’s platform with the ability to automate the podcast buying process within their existing platform workflow, including […]

October 20, 2021