Advanced Television

premier league

Analysis: UK football scores most international sponsorship

Research from the Sponsorship team at Ampere Analysis reveals how powerful the English Premier League (EPL) is at securing international partner brands. The major European football leagues – as a broad rule – are all relatively successful at attracting international investment, but it is the UK’s Premier League that signs the most sponsorship deals with […]

August 5, 2024

Endeavor delivers Newcastle United streaming service

Premier League football club Newcastle United has selected Endeavor Streaming to deliver its direct-to-consumer streaming offering. Fans will be able to stream live coverage of Newcastle United’s upcoming pre-season friendlies and exclusive content such as player interviews, highlights, full match replays and original documentaries. All pre-season games are available to stream via pay per view, […]

July 25, 2024

WWE, Manchester City merchandise collab

Premier League football team Manchester City and WWE, part of TKO Group Holdings, have revealed details of an exclusive merchandise collaboration, that will see the two global brands featured together across a range of new products.  The new collection will include six T-shirts featuring Manchester City and WWE detailing, such as a CM Punk ‘best team […]

June 27, 2024By Nik Roseveare

Report: Live TV events garner longer tune-in

FreeWheel, a technology platform for the television advertising industry, has announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic and Paralympic Games Paris 2024. In addition, FreeWheel has released a report titled: It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming […]

June 18, 2024

Sky Sports: EPL viewing up 4% YoY ahead of finale

Sky Sports is readying to draw the curtain on a record-breaking Premier League (EPL) season. Heading into the final weekend, a total of 16.3 million viewers have tuned in to watch the Premier League this season, which is up 4 per cent on last year, which itself was a record-setting season. Across the EPL, EFL, […]

May 17, 2024

Over 200 hours of live sport on TNT Sports this weekend

This weekend (May 17th-19th) sees Warner Bros Discovery (WBD) broadcast an abundance of live sport across its channels and platforms, delivering over 200 hours of live action across TNT Sports, Eurosport and discovery+. Events will feature the finest athletes from the some of the highest profile global competitions as titles are won, champions crowned, and […]

May 16, 2024

How the future of streaming will be defined by sport

Sports are always growing and TV as we know it is changing every year, with cable TV getting slowly used less and less each year and more people streaming than ever. So how does this affect sports? Well when people no longer use cable and only rely on streaming services, illegal streaming websites could be […]

May 9, 2024

Sky unveils Sky Sports+

Sky has announced it will launch Sky Sports+ this August, a service it says will be “transformational in the amount of choice sports fans will have access to via live streams, the mobile app and a dedicated new channel, all at no extra cost”. With more coverage from the English Football League (EFL), both tennis […]

May 8, 2024By Nik Roseveare

BBC, Premier League, ParalympicsGB provide schools with PE resources

BBC Children’s and Education, the Premier League and ParalympicsGB have come together to launch Super Movers for Every Body, using the inspiration of top-flight football and talented athletes to engage disabled children and those with special educational needs in sport and physical activity.   Currently 1.5 million children in England have special educational needs or are […]

April 30, 2024

Viaplay Q1 in line; HVoD service this summer

Viaplay has reported Q1 net sales of SEK 4,757m (€410.1m) and operating income before associated company income (ACI) and items affecting comparability (IAC) of SEK -317 million. Core operations (Nordics, Netherlands and Viaplay Select) saw 6 per cent organic net sales growth to SEK 4,459 million, with operating income before ACI and IAC of SEK […]

April 23, 2024