Premier Sports has officially relaunched in the UK with a new website, app and online streaming platform while linear channels across the platforms Sky, Virgin and Amazon have been fully rebranded to Premier Sports. Effective immediately, all current customers will experience a seamless transition to Premier Sports and new customers can subscribe through the new […]

Viaplay Group will complete the sale of its UK direct-to-consumer business to SSBL Limited, trading as Premier Sports, on April 4th. The proposed transaction was announced by Viaplay Group in December 2023 and has now received final clearance from the Irish authorities. Dublin-based Premier Sports was the previous owner of the UK business, which comprises […]

Premier Sports will be returning to the UK in early 2024, subject to competition approval, having agreed to take back control of the business which was sold to Viaplay Group in July 2022. Premier Sports’ offering of content will continue to be delivered via the same channels on Sky and Virgin. Customers preferring to stream […]

The Viaplay streaming service in now live in the UK. Anders Jensen, Viaplay Group President and CEO, commented: “Viaplay has so much to offer UK viewers. Starting today, subscribers can enjoy original storytelling that has won prizes around the world, attractive third-party content from all Nordic countries and beyond, and top-class local and international sports […]

Viaplay has reported a 78 per cent year-on-year growth in subscriber numbers, with the pay-OTT service reporting a total of 6.4 million subscribers in Q3 2022. Viaplay reported net sales of SEK3,972 million (€360.8m) in the quarter, up from SEK3,054 million in the same period last year. It had a net loss of SEK86 million, […]

Viaplay Group will launch its Viaplay streaming service in the UK on November 1st. Potential subscribers will be offered two packages: the Films & Series package focused on Nordic storytelling with Viaplay Originals and curated third-party content, and the Total package that also includes the combined UK sports line-up of Viaplay and pay-TV sports operator […]

In a move that accelerates its entry into UK, ahead of the launch of the Viaplay streaming service in the country this autumn, streaming platform operator Viaplay Group is to acquire UK sports streamer and TV channel operator Premier Sports. The transaction values Premier Sports at £30 million (€35.2m) on a cash and debt-free basis. […]

Viaplay Group has appointed Edward Breeze as SVP and Head of Sports UK. Breeze has held a range of executive positions in the UK sports industry, and in his new role he will lead Viaplay Group’s sports operations in the region. Breeze will join Viaplay Group in October from DAZN, where he is currently EVP […]

Nordic streamer Viaplay in reportedly in talks to acquire pay-TV channel Premier Sports as it seeks to bolster its sporting rights ahead of its UK launch later this year. Viaplay is aiming to agree a deal as soon as this month, according to Bloomberg. Premier Sports operates in the UK, where it broadcasts live football […]

La Liga and Premier Sports have renewed their broadcast partnership in the UK and Ireland for a further three years, with Premier Sports remaining the exclusive rights holder for top flight La Liga Santander in both territories for the 2022/23, 2023/24 and 2024/25 seasons. “We’re pleased to extend our relationship with La Liga until 2025,” […]