Advanced Television

Premier Sports

Premier Sports takes business back from Viaplay

Premier Sports will be returning to the UK in early 2024, subject to competition approval, having agreed to take back control of the business which was sold to Viaplay Group in July 2022. Premier Sports’ offering of content will continue to be delivered via the same channels on Sky and Virgin. Customers preferring to stream […]

November 29, 2023

Viaplay rolls out in UK

The Viaplay streaming service in now live in the UK. Anders Jensen, Viaplay Group President and CEO, commented: “Viaplay has so much to offer UK viewers. Starting today, subscribers can enjoy original storytelling that has won prizes around the world, attractive third-party content from all Nordic countries and beyond, and top-class local and international sports […]

November 1, 2022

Viaplay hits 6.4m subs

Viaplay has reported a 78 per cent year-on-year growth in subscriber numbers, with the pay-OTT service reporting a total of 6.4 million subscribers in Q3 2022. Viaplay reported net sales of SEK3,972 million (€360.8m) in the quarter, up from SEK3,054 million in the same period last year. It had a net loss of SEK86 million, […]

October 25, 2022

November 1st UK launch for Viaplay

Viaplay Group will launch its Viaplay streaming service in the UK on November 1st. Potential subscribers will be offered two packages: the Films & Series package focused on Nordic storytelling with Viaplay Originals and curated third-party content, and the Total package that also includes the combined UK sports line-up of Viaplay and pay-TV sports operator […]

October 18, 2022

Viaplay acquires Premier Sports

In a move that accelerates its entry into UK, ahead of the launch of the Viaplay streaming service in the country this autumn, streaming platform operator Viaplay Group is to acquire UK sports streamer and TV channel operator Premier Sports. The transaction values Premier Sports at £30 million (€35.2m) on a cash and debt-free basis. […]

July 21, 2022By Colin Mann

DAZN’s Breeze named Viaplay Head of Sports UK

Viaplay Group has appointed Edward Breeze as SVP and Head of Sports UK. Breeze has held a range of executive positions in the UK sports industry, and in his new role he will lead Viaplay Group’s sports operations in the region. Breeze will join Viaplay Group in October from DAZN, where he is currently EVP […]

July 21, 2022

Viaplay eyes Premier Sports

Nordic streamer Viaplay in reportedly in talks to acquire pay-TV channel Premier Sports as it seeks to bolster its sporting rights ahead of its UK launch later this year. Viaplay is aiming to agree a deal as soon as this month, according to Bloomberg. Premier Sports operates in the UK, where it broadcasts live football […]

July 14, 2022

La Liga, Premier Sports renew UK rights deal

La Liga and Premier Sports have renewed their broadcast partnership in the UK and Ireland for a further three years, with Premier Sports remaining the exclusive rights holder for top flight La Liga Santander in both territories for the 2022/23, 2023/24 and 2024/25 seasons. “We’re pleased to extend our relationship with La Liga until 2025,” […]

June 7, 2022

United Rugby Championship quarter finals live on Premier Sports

Four huge games of rugby featuring the top eight clubs in the United Rugby Championship will be live on Premier Sports this weekend with quarter final drama set to thrill rugby fans from across Northern and Southern hemispheres. It’s a big week of live sports coverage on Premier Sports as alongside this weekend’s top-billing rugby action from […]

June 1, 2022

Premier Sports scores UEFA National Team football package

Premier Sports has been awarded the rights to broadcast UEFA National Team football in the UK from 2022 to 2024 encompassing the UEFA Nations League and European Qualifiers to UEFA Euro 2024. This includes all of Scotland’s fixtures beginning with their UEFA Nations League fixture versus Armenia on June 8th, all of Northern Ireland’s matches […]

May 20, 2022