Advanced Television

president

Comcast promotes Cavanagh to President

Comcast Corporation has announced that Mike Cavanagh has been named President. With this promotion, Cavanagh will work closely with Chairman and CEO Brian L. Roberts to manage the businesses and teams across the company. Cavanagh will be just the third President in the company’s 59-year history. He will remain Chief Financial Officer. “Today’s promotion will […]

October 12, 2022

Research: CTV advertising essential to reach persuadable voters

A research study, The Power of CTV: Reaching Persuadable Voters in 2020, from omnichannel sell-side advertising platform Magnite identifies Connected TV (CTV) advertising as an essential channel for political campaigns to influence “persuadable” voters, the 30 per cent of eligible voters who identify as independent or undecided ahead of the 2020 elections. Key findings include:

August 18, 2020