Advanced Television

Prime Focus Technologies

PFT delivers AI-led automation of Segmentation workflows to ITV

Prime Focus Technologies (PFT) has announced that its AI/ML-powered native media recognition engine CLEAR Vision Cloud has been engaged by ITV, the oldest and largest commercial terrestrial television network in the United Kingdom for delivering AI-based automatic segmentation of long-form content. ITV currently marks about 12 types of segments in the content manually, which are […]

December 21, 2021

Prime Focus Technologies wins NAB ‘Product of the Year Award’

Prime Focus Technologies (PFT), the technology arm of Prime Focus, is delighted to announce that it has won the 2021 NAB Show ‘Product of the Year Award’ that recognizes the most significant and promising new products and technologies especially centered at the M&E industry. PFT’s media recognition AI Platform, CLEAR Vision Cloud won this award under the AI/ML category […]

November 23, 2021

PFT showcases 5 AI/ML use cases for M&E enterprises

Prime Focus Technologies (PFT) has announced that its AI/ML-powered native media recognition engine CLEAR Vision Cloud has completed successful POCs (Proof of Concepts) and pilot projects in Media and Entertainment (M&E) industry specific workflows such as conformance, segmentation, localization, marketing and content QC. Six months ago, PFT’s Media Services team which has managed more than […]

September 29, 2021

Prime Focus Technologies launches hybrid-cloud media centre in Leeds

Prime Focus Technologies (PFT) has announced the launch of a new hybrid-cloud media centre in Leeds employing over 70 professionals. In September 2019, PFT signed a strategic deal with UK’s public service broadcaster, Channel 4, for managing media processing, centralized content operations including live simulcast and VOD services using their flagship product, CLEAR™ Media ERP. […]

May 4, 2021

Disney+ Hotstar selects CLEAR Production Cloud

Prime Focus Technologies (PFT), the technology arm of Prime Focus, has announced that Disney-owned video streaming service Disney+ Hotstar has signed a multi-year deal for CLEAR Production Cloud to enable secure and collaborative production workflows for their Originals content.                    “COVID-19 has reinforced the importance of cloud-based workflows for Media & Entertainment industry in production. And […]

April 6, 2021

Prime Focus Technologies secures patent for watermarking solution

Prime Focus Technologies (PFT) has announced that the US Patent and Trademark Office has issued a patent (US Patent No. 10,904,595) for its Just-in-Time embedded watermarking solution of streaming proxies within CLEAR. The studios and content owners typically rely on invisible watermarks (commonly referred to as forensic watermarks) as there exists no technology that transcodes […]

March 9, 2021