Advanced Television

privacy

VeraViews joins the Conscious Advertising Network

VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its membership application, VeraViews explained how ad fraud hurts both advertisers and publishers, and detailed its open ledger-based ad tech solution and patented ‘Proof of View’ (PoV) PoV technology, tailored to programmatic video […]

June 13, 2024

Study: 1 in 10 smart home apps use collected data for tracking

Surfshark has published a study titled Smart Home Privacy Checker which looks at smart home devices and the significant privacy issues they raise. Tech giants Amazon and Google developed the most data-hungry smart home device apps. Amazon’s Alexa gathers 28 out of 32 possible data points, which is more than three times the average collected […]

June 5, 2024

Research: 54% US broadband homes report data security issue

Parks Associates, a specialist in consumer and market research, has released its latest study, Privacy and Data Protection for Connected Devices, revealing that 54 per cent of US internet households report experiencing a data privacy/security issue over a 12-month period. This is an increase of 50 per cent since 2018. Drawing from a survey of […]

October 25, 2023

Research: 12% mobile apps have no privacy policy

Pixalate, the fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the Q3 2022 Missing Privacy Policy Report: Mobile Apps for apps available for download across the Apple App Store and Google Play Stores. Pixalate examined 5.2 million+ downloadable apps across the Apple and Google mobile app stores and […]

November 8, 2022

Study: Smart TVs raise piracy and privacy concerns

Findings from Hub Entertainment Research’s new study, Privacy + Piracy, highlight US consumers’ concerns about these two issues. Privacy: Consumers Are Not as Excited as the Industry about Addressable Advertising on Smart TVs, But are Leaving Their Data Vaults “Ajar”  This reticence may hamper the wider rollout of addressable advertising on Smart TVs. But there […]

October 14, 2020