Parks Associates, a specialist in consumer and market research, has released its latest study, Privacy and Data Protection for Connected Devices, revealing that 54 per cent of US internet households report experiencing a data privacy/security issue over a 12-month period. This is an increase of 50 per cent since 2018. Drawing from a survey of […]

Pixalate, the fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the Q3 2022 Missing Privacy Policy Report: Mobile Apps for apps available for download across the Apple App Store and Google Play Stores. Pixalate examined 5.2 million+ downloadable apps across the Apple and Google mobile app stores and […]

Findings from Hub Entertainment Research’s new study, Privacy + Piracy, highlight US consumers’ concerns about these two issues. Privacy: Consumers Are Not as Excited as the Industry about Addressable Advertising on Smart TVs, But are Leaving Their Data Vaults “Ajar”  This reticence may hamper the wider rollout of addressable advertising on Smart TVs. But there […]