smartclip, the adtech development unit of RTL Group, has announced the launch of the programmatic linear TV ad break replacement — the technical implementation of programmatic buying for TV spots within the linear TV ad break. The new feature can replace the full ad break or single spots via Addressable TV, based on the European-wide […]

The H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report from CTV and mobile advertising fraud protection, privacy, and compliance analytics platform Pixalate reveals that 98 per cent of Internet-connected US households are now reachable via open programmatic CTV advertising. Other key findings: Global CTV advertising continues to climb higher 41 per cent […]

Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18 million […]

An overwhelming majority (87.4 per cent) of network service provider (NSP) executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay-TV operators in Europe. These are among the findings of

As the world grapples with the ongoing ramifications of the Covid-19 pandemic, the digital advertising sector continues to show tremendous resilience. According to the newly-released IAB Internet Advertising Revenue Report, conducted by PwC, digital advertising revenues increased by 12.2 per cent in 2020 compared to 2019. “The second half of 2020 made up for the […]

The 10th anniversary edition of the U.S. Video Marketplace Report from Comcast advertising unit FreeWheel shows that as people’s consumption of media has fragmented across devices over the past 10 years, many have returned to the living room to watch connected TV.

Advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred Demand Side Platform (DSP), with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) will have programmatic access to exclusive Samsung connected TV (CTV) […]