ProSiebenSat.1 deepens ties with MFE
ProSiebenSat.1 is upping ties with MediaForEurope as it faces an advertising downturn and competition from SVoDs. Bert Habets, CEO of the German TV network, told the FT that “meaningful co-operation” on advertising, technology and even content was underway with MFE, which is ProSieben’s largest shareholder. A pan-European broadcast group is the longstanding ambition of Pier […]