PubMatic, an independent technology company for digital advertising supply chain, and Proximic by Comscore, a leading provider of addressable programmatic targeting, announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic platform. Proximic by Comscore’s solutions are contextually driven alternatives to ID-based targeting. They are powered by Proximic’s industry-leading […]

Media measurement specialist Comscore has launched a dedicated programmatic targeting business, Proximic by Comscore, which has become the newest division of the growing company. Proximic by Comscore addresses the evolving ad tech landscape’s compounding signal loss with a suite of ID-based and advanced contextual targeting solutions accessible via integrations with leading ad platform partners such […]