Advanced Television

Proximic by Comscore

PubMatic partners with Proximic for scalable targeting

PubMatic, an independent technology company for digital advertising supply chain, and Proximic by Comscore, a leading provider of addressable programmatic targeting, announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic platform. Proximic by Comscore’s solutions are contextually driven alternatives to ID-based targeting. They are powered by Proximic’s industry-leading […]

March 24, 2023

Comscore launches dedicated programmatic targeting unit

Media measurement specialist Comscore has launched a dedicated programmatic targeting business, Proximic by Comscore, which has become the newest division of the growing company. Proximic by Comscore addresses the evolving ad tech landscape’s compounding signal loss with a suite of ID-based and advanced contextual targeting solutions accessible via integrations with leading ad platform partners such […]

March 17, 2023