Advanced Television


Vevo partners with Publica

Publica, a Connected TV (CTV) ad server owned by Integral Ad Science (IAS), has announced a partnership with music video network Vevo. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience, and maximise CTV advertising revenue via the introduction of a programmatic unified auction […]

November 15, 2023

Yahoo ad partnerships with FreeWheel, Magnite, Publica

Yahoo Advertising has announced strategic partnerships with FreeWheel and Magnite for its streaming ad server SpringServe, and Publica by IAS, to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage. The move allows connected TV (CTV) publishers to more seamlessly extend their premium inventory through Yahoo Backstage. It also further solidifies Yahoo Advertising’s commitment to […]

September 22, 2023

Publica launches Platform Connect

Publica, a global CTV Ad Server owned by Integral Ad Science, has released Platform Connect; a new feature that will enable existing streaming publishers on the Publica platform to extend their audiences within a transparent and controlled ecosystem of trusted connected TV (CTV) publishers. The managed platform connection within the Publica CTV Ad Server now […]

September 2, 2022

Future Today integrates with Publica’s Server-Side Ad Insertion Tech

Future Today, the specialist in ad-supported streaming, with flagship channels Fawesome, HappyKids and iFood, and ranking in the top free channels across every major connected TV (CTV) and OTT platform, including Roku, Amazon Fire TV and Apple TV, has announced a new collaboration with leading CTV ad server owned by Integral Ad Science (IAS), Publica, […]

May 3, 2022

A2V by VideoByte partners with Publica

The partnership between VideoByte and Publica creates an audio-to-video solution for Publica publishers who want to enable a unique source of demand never before possible within Publica. This announcement comes just weeks after VideoByte launched A2V, a technology that seamlessly delivers audio ads into CTV (Connected TV). A2V allows Publica the opportunity to open an […]

March 17, 2022

rlaxx TV selects Publica to power CTV ad serving

rlaxx TV, the European-based free ad-supported streaming service, has announced a partnership with Publica, a connected TV ad platform. Working with Publica enables rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming. “We’re excited to collaborate with rlaxx TV, […]

November 16, 2021

Integral Ad Science acquires Publica

In a move that accelerates the next evolution of its publisher business and plans to build a global addressable CTV ad platform, digital media quality specialist Integral Ad Science has acquired connected TV advertising platform , in a cash and stock transaction valued at $220 million (€188m). With this acquisition, Integral Ad Science (IAS) is […]

August 10, 2021

Unruly and Publica partner

Video advertising platform Unruly has announced a global partnership with connected TV platform Publica that gives CTV and OTT publishers access to ad pod monetisation and automated deal management tools. Through this partnership, Unruly and Publica will enable publishers to provide advertisers with similar buying techniques to linear TV. This includes competitive separation and the […]

November 9, 2020