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PWC

Deltatre appoints Morii as CFO

Deltatre, a specialist in OTT, digital and data technology for media and sport, has announced the appointment of Elli Morii as Chief Financial Officer. Morii brings over 25 years of finance experience to Deltatre. Having started her early career at accounting and consulting firms such as PwC Consulting, she has held CFO and Finance Director […]

July 12, 2024

Report: Surge in CTV, podcast, social video adspend

Advertisers are seeking out digital ad formats that capitalise on the engagement offered by the array of entertainment online, according to IAB’s Digital Adspend report for 2023, conducted with PwC. Spend on podcast ads grew by 23 per cent year-on-year, while connected TV (CTV) was up 21 per cent and social video continued to perform […]

April 24, 2024

Forecast: Italy E&M sector at €42bn by 2027

The Entertainment and Media (E&M) sector in Italy is worth over €35.9 billion, a value higher than pre-pandemic levels, thanks to a 3.7 per cent growth in 2022, according to research by PwC. The research analysed the performance of the 13 main segments – from cinema to music-radio-podcast, from video to books, and then periodicals, […]

October 20, 2023

Forecast: UK to remain Europe’s top E&M market

The UK is forecast to maintain its position as the leading entertainment and media market in Europe over the next four years according to PwC’s Global Entertainment & Media (E&M) Outlook 2023-2027. UK E&M revenue is expected to reach £85 billion (€99.1bn) in 2023 with growth forecast at a compound annual growth rate of 4 […]

June 27, 2023

Report: UK leads Europe in space investment race

New analysis from investment experts offers insight on the wealth of opportunities found within the UK’s £17.5 billion (€20.1bn) space sector. The report, Expanding frontiers – The down to earth guide to investing in space, produced by PwC in association with the UK Space Agency, highlights expected global space sector growth of up to 11 […]

May 16, 2023

Forecast: US podcast revenues at $4bn by 2025

Podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall, according to IAB’s US Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections study, released during IAB’s Podcast Upfront.  The seventh annual study, prepared for IAB by PricewaterhouseCoopers (PwC), quantifies annual podcast advertising revenues generated over the […]

May 11, 2023

PwC assesses Lumen attention technology

Lumen Research, the technology provider, has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted a detailed walkthrough with Lumen on the company’s attention prediction methodology across both global and […]

April 27, 2023

Report: UK digital ad spend resilient

The UK digital ad market maintained double digit growth of 11 per cent in 2022, despite a challenging year as advertisers navigated the cost-of-living crisis, political uncertainty, and the impact of structural changes such as the removal of Identifier for Advertisers (IDFA). IAB’s latest Digital Adspend report, produced with PwC, shows that digital advertising spend […]

April 26, 2023

Italy: Entertainment revenues to grow 9.6% annually

In its Entertainment & Media Outlook in Italy 2022-2026, PwC predicts that total E&M revenues in Italy will rise at a CAGR of +9.6 per cent to reach €40.8 billion in 2026. The growth is roughly doubled compared to last year’s forecast, confirming the strong recovery trend after the decline in revenues registered in 2020 […]

December 5, 2022From Branislav Pekic in Rome

BBC boosts regional industries

A report shows how the BBC boosts the growth of creative industries across the UK. Research, conducted by PwC, shows a 15 per cent increase in the BBC’s local footprint doubles the rate of growth of the surrounding creative industries over time. Creative hubs in Salford, Cardiff, Glasgow, Belfast and Birmingham have seen a considerable […]

November 22, 2022