The Entertainment and Media (E&M) sector in Italy is worth over €35.9 billion, a value higher than pre-pandemic levels, thanks to a 3.7 per cent growth in 2022, according to research by PwC. The research analysed the performance of the 13 main segments – from cinema to music-radio-podcast, from video to books, and then periodicals, […]
The UK is forecast to maintain its position as the leading entertainment and media market in Europe over the next four years according to PwC’s Global Entertainment & Media (E&M) Outlook 2023-2027. UK E&M revenue is expected to reach £85 billion (€99.1bn) in 2023 with growth forecast at a compound annual growth rate of 4 […]
New analysis from investment experts offers insight on the wealth of opportunities found within the UK’s £17.5 billion (€20.1bn) space sector. The report, Expanding frontiers – The down to earth guide to investing in space, produced by PwC in association with the UK Space Agency, highlights expected global space sector growth of up to 11 […]
Podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall, according to IAB’s US Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections study, released during IAB’s Podcast Upfront. The seventh annual study, prepared for IAB by PricewaterhouseCoopers (PwC), quantifies annual podcast advertising revenues generated over the […]
Lumen Research, the technology provider, has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted a detailed walkthrough with Lumen on the company’s attention prediction methodology across both global and […]
The UK digital ad market maintained double digit growth of 11 per cent in 2022, despite a challenging year as advertisers navigated the cost-of-living crisis, political uncertainty, and the impact of structural changes such as the removal of Identifier for Advertisers (IDFA). IAB’s latest Digital Adspend report, produced with PwC, shows that digital advertising spend […]
In its Entertainment & Media Outlook in Italy 2022-2026, PwC predicts that total E&M revenues in Italy will rise at a CAGR of +9.6 per cent to reach €40.8 billion in 2026. The growth is roughly doubled compared to last year’s forecast, confirming the strong recovery trend after the decline in revenues registered in 2020 […]
A report shows how the BBC boosts the growth of creative industries across the UK. Research, conducted by PwC, shows a 15 per cent increase in the BBC’s local footprint doubles the rate of growth of the surrounding creative industries over time. Creative hubs in Salford, Cardiff, Glasgow, Belfast and Birmingham have seen a considerable […]
Italy’s Entertainment & Media (E&M) market is set to close 2022 with total revenues at €36.6 billion, up from €34.3 billion in 2021, according to the PwC Entertainment & Media Outlook in Italy 2022-2026. E&M revenues are set to rise at a CAGR of +9.6 per cent to reach €40.8 billion in 2026, driven primarily […]
UK entertainment and media companies are holding their nerve despite the worsening economic outlook, and putting their trust in their digital investment strategies, according to a new report from consulting firm PwC. The report, UK Entertainment and Media Outlook (E&M) 2022-26: Trusting the digital path ahead, says that while there is short-term uncertainty in the […]