Advanced Television


Italy: Entertainment revenues to grow 9.6% annually

In its Entertainment & Media Outlook in Italy 2022-2026, PwC predicts that total E&M revenues in Italy will rise at a CAGR of +9.6 per cent to reach €40.8 billion in 2026. The growth is roughly doubled compared to last year’s forecast, confirming the strong recovery trend after the decline in revenues registered in 2020 […]

December 5, 2022From Branislav Pekic in Rome

BBC boosts regional industries

A report shows how the BBC boosts the growth of creative industries across the UK. Research, conducted by PwC, shows a 15 per cent increase in the BBC’s local footprint doubles the rate of growth of the surrounding creative industries over time. Creative hubs in Salford, Cardiff, Glasgow, Belfast and Birmingham have seen a considerable […]

November 22, 2022

Italy: Entertainment & Media worth €36.6bn in 2022

Italy’s Entertainment & Media (E&M) market is set to close 2022 with total revenues at €36.6 billion, up from €34.3 billion in 2021, according to the PwC Entertainment & Media Outlook in Italy 2022-2026. E&M revenues are set to rise at a CAGR of +9.6 per cent to reach €40.8 billion in 2026, driven primarily […]

November 3, 2022From Branislav Pekic in Rome

Report: UK E&M companies hold their nerve

UK entertainment and media companies are holding their nerve despite the worsening economic outlook, and putting their trust in their digital investment strategies, according to a new report from consulting firm PwC. The report, UK Entertainment and Media Outlook (E&M) 2022-26: Trusting the digital path ahead, says that while there is short-term uncertainty in the […]

September 28, 2022

ITV collaborates with tech players for NW talent drive

ITV is collaborating with leading employers in the North West, in their collective aim to grow and diversify the pool of technology talent in the region. The coalition of employers is made up of leading businesses operating in the North West including ANS, Arup, Cloud Co Solutions, GCHQ, ITV, Microsoft, PwC, TalkTalk and the University […]

August 22, 2022

ADB appoints Boroń-Ott as CEO

Małgorzata Boroń-Ott, Deputy CEO of Advanced Digital Broadcast, has been appointed as a new CEO, effective immediately.Boroń-Ott has over 19 years of experience in the telco, satellite and cable industries where she held several CXO and managerial positions in business control and sales. Prior to that, she worked for leading multinationals such as Johnson&Johnson and […]

June 23, 2022

Report: E&M $2.3trn business

The global entertainment & media (E&M) industry surged ahead last year, strongly outpacing overall global economic growth, according to advisory firm PwC’s Global Entertainment & Media Outlook 2022-2026. Following a pandemic-related 2.3 per cent decline in 2020, E&M revenue rose a strong 10.4 per cent in 2021, from $2.12 trillion to $2.34 trillion (€2.24trn). With […]

June 21, 2022

Report: US podcast ad revenue hits $1.4bn in 2021

The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1 billion (€0.95bn) mark to $1.4 billion. Podcast advertising grew 2X faster in 2021 (+72 per cent) than the total internet ad market according to the sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by […]

May 9, 2022

Report: Digital advertising up 35% in 2021

As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]

April 13, 2022

Discovery names director designees for WBD

Discovery has announced the full slate of director designees for the combined company, Warner Bros Discovery (WBD).  The directors will be elected and begin serving on the WBD Board effective at the closing of the proposed combination of Discovery and WarnerMedia, which is expected to occur early in the second quarter of 2022. “I look […]

March 16, 2022