The global entertainment & media (E&M) industry surged ahead last year, strongly outpacing overall global economic growth, according to advisory firm PwC’s Global Entertainment & Media Outlook 2022-2026. Following a pandemic-related 2.3 per cent decline in 2020, E&M revenue rose a strong 10.4 per cent in 2021, from $2.12 trillion to $2.34 trillion (€2.24trn). With […]
The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1 billion (€0.95bn) mark to $1.4 billion. Podcast advertising grew 2X faster in 2021 (+72 per cent) than the total internet ad market according to the sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by […]
As digital media consumption continues to grow, advertising dollars are following fast. According to the IAB Internet Advertising Revenue Report: Full Year 2021 conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media and search. “We fully expected 2021 to be an […]
Discovery has announced the full slate of director designees for the combined company, Warner Bros Discovery (WBD). The directors will be elected and begin serving on the WBD Board effective at the closing of the proposed combination of Discovery and WarnerMedia, which is expected to occur early in the second quarter of 2022. “I look […]
Finecast, an addressable TV provider, has announced that PwC has performed independent verification testing of Finecast’s process for delivery of UK addressable TV campaigns. Finecast has engaged PwC to help clearly demonstrate Finecast’s continued commitment to transparency in how premium campaigns are delivered on behalf of its clients in the UK. Measured over April to […]
WARC, the global authority on marketing intelligence, has unveiled the results of a study conducted in collaboration with iHeartMedia, the US audio media company, on media consumption and audio investment in the US. The report highlights a divergence between consumption and investment. While 31 per cent of the average consumer’s media consumption is now audio, […]
Altman Solon, the global strategy consulting firm focused exclusively on the Telecommunications, Media, and Technology (TMT) sectors, has hired entertainment media and sports expert Ian Lube as Partner. “Ian possesses a global expertise in sports and entertainment media, an important area of growth for Altman Solon,” said Altman Solon Managing Partner Patrick Bellenbaum. “His distinguished […]
Thinkbox, the marketing body for commercial TV in the UK, in all its forms, has appointed Anthony Jones as its new Head of Research. He will start the role in early October. Previously, Jones was Head of Insight at the Association of Online Publishers (AOP), where his successes included delivering the ‘Context Matters’ study, which […]
The global entertainment & media (E&M) industry has regained its momentum, with revenues outpacing the economy as a whole, according to advisory firm PwC’s Global Entertainment & Media Outlook 2021-2025. The $2+ trillion (€1.6tn) industry is on track to grow 6.5 per cent in 2021 and 6.7 per cent in 2022, fuelled by strong demand […]
The European Commission has selected a consortium of companies and research institutes to study the design of the future European quantum communication network, EuroQCI (quantum communication infrastructure). It will enable ultra-secure communication between critical infrastructures and government institutions across the European Union. The European consortium, led by Airbus, is composed of Leonardo, Orange, PwC France […]