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Sony content deal with TOD

Sony’s Middle East/Africa division is linking with OTT platform TOD to deliver entertainment and sports content to the six member states of the GCC which includes Saudi Arabia, Kuwait, UAE, Oman, Bahrain and Qatar. Buyers of a Sony Bravia X80K will be rewarded with an exclusive free sports package allowing access to the upcoming FIFA […]

September 29, 2022By Chris Forrester

DStv launching 4K channels for World Cup

MultiChoice’s DStv says it will add a pair of 4K channels in readiness for the upcoming FIFA World Cup in Qatar. The tournament kicks off on November 20th. Nyiko Shiburi, CEO of MultiChoice South Africa, speaking at the company’s annual media event in Johannesburg, said that a significant amount of technical work had been done […]

September 26, 2022By Chris Forrester

beIN partners with Snap for football content

Snapchatters in MENA will now be able to follow beIN Sports’ football highlights on Discover, and enjoy every game, goal, and memorable moment from the current sports season, all the way to the FIFA World Cup Qatar 2022™. beIN SPORTS, the flagship sports channel from beIN Media Group and Official Broadcaster of the FIFA World […]

September 9, 2022

Inmarsat expands Qatar’s IFC broadband

Qatar Airways has further enhanced its contracts with Inmarsat for satellite broadband connectivity to its aircraft fleet and in particular its 787-9 and 737-10 aircraft. Inmarsat signed its first agreement with Qatar in 2017 for Inmarsat’s GX Aviation system and they are in use on the airline’s Airbus 350 and Boeing 777 aircraft. The GX […]

September 9, 2022By Chris Forrester

Research: World Cup viewers expect diversity & sustainability ads

Research from Teads, the global media platform, reveals brands need to show diversity, promote gender equality, and sustainability in their ads during the men’s football World Cup 2022 if they are to win the hearts and minds of consumers. The research also found that leveraging high-attention premium publishers during the tournament will be key for […]

August 9, 2022

ONE, Media City Qatar sign global partnership

At the Qatar Economic Forum, powered by Bloomberg, Group ONE Holdings (ONE) and Media City Qatar signed a Memorandum of Understanding (MoU) to develop a strategic long-term partnership, collaborating in the production and development of a wide range of global content in Qatar across multiple media sectors, including original programming, studio shows, and eSports, that […]

June 22, 2022

4.6m watch Wales beat Ukraine on ITV

ITV’s coverage of the World Cup play-off between Wales and Ukraine on June 5th peaked with 4.6 million viewers. An average of 2.3 million viewers and 17 per cent audience share watched as a deflected Gareth Bale free kick won the game 1-0 for Wales, who now claim a place in the World Cup Finals […]

June 6, 2022By Nik Roseveare

EA Sports, FIFA deal to end with FIFA 23

For the first time, FIFA will launch new football video games developed with third-party studios and publishers, which it says will provide more choice for football and gaming fans in the lead-up to the FIFA World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023. A number of new non-simulation games […]

May 11, 2022

BBC, ITV reveal World Cup 2022 schedule

The BBC and ITV have revealed their coverage plans for the 2022 World Cup in Qatar this winter. The BBC will show England’s opening match against Iran on November 21st, as well as the possible Home Nations group match against the final European qualifier, which will be one of Wales, Scotland or Ukraine. ITV will […]

April 7, 2022By Nik Roseveare

MENA: Over 64m watch World Cup draw on beIN

beIN Media Group and its flagship sports channel beIN Sports, has unveiled international slogan for the upcoming FIFA World Cup Qatar 2022 tournament: One World One Home. The slogan reveal marked the occasion of the World Cup Final Draw event, which took place in the host country’s capital, Doha, on April 1st. Over 64 million […]

April 7, 2022