Sharethrough, an independent omnichannel ad exchanges, and Adelaide, a specialist in attention-based media quality measurement, have announced a partnership to offer attention-based curated inventory. Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is a precise measure of a placement’s […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has released the findings of its Awards Show Viewer Study. The study found that during awards shows, 87 per cent of consumers say they multitask with their mobile phone or alternative devices during the programme, with 50 per cent stating they shop on these […]
Nearly half of all consumers are likely to engage with enhanced ads such as those with dynamic QR codes, that change messaging based on time of day, are location specific or are weather triggered, with 94 per cent saying they are more likely to buy brands using enhanced ads. According to research conducted by LG […]
VeEX, a global provider of test and measurement solutions for next-generation networks, has introduced NoApp, a unique, patent pending QR code test result transfer feature for its handheld range of fibre optics, Ethernet, and CaTV test solutions. This feature will soon be available across most VeEX field test platforms. Service providers are under intense pressure […]
Ideal Systems has designed and built a new TV studio in Kuala Lumpur for SUKE TV. Launched in April 2022 SUKE TV is Free-To-Air home shopping and general entrainment channel in Kuala Lumpur, Malaysia. The new channel airs 24 hours, 7 days a week on MYTV, the Malaysian national Digital Terrestrial Television (DTT) platform as […]
FuboTV will launch pick’em games on in select US markets on June 19th, offering its viewers free-to-play sports contests directly integrated into the live TV streaming experience. Pick’em players in select markets will have seamless access to Fubo Sportsbook by scanning a QR code to place real-money wagers aligned with their picks. This marks the […]
Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]
Redge Media for Books was announced during the ‘For the Future Education’ congress in Lublin, Poland. The video streaming solution – dedicated for publishers of schoolbooks, factual literature or masterpieces of fiction – engages readers with words empowered by visuals and provides additional revenues for publishers. Redge Media for Books expands reading experience with video […]
Brands once again poured huge amounts if money into the Super Bowl in search of high-profile boost both during and after the event. According to data from Signal AI — which evaluates more than 5 million news sources daily – the fledgling cryptocurrency industry claimed the top spot in post Super Bowl coverage across top-tier […]
In a drive to increase attention and effectiveness of video ads, independent omnichannel ad exchange Sharethrough is introducing CTV Dynamic QR Codes to allow marketers automatically to unlock added value from their Connected TV campaigns through improved attention and measurement capabilities. Holding viewers’ attention has traditionally been a hurdle when it comes to CTV ad […]