Realytics, an adtech company in TV campaign measurement and subsidiary of smartclip, the adtech development unit of RTL, has partnered with French telecommunications company, Bouygues Telecom, to launch Box Exposition Engagement (BEE), a single source TV measurement solution for TV campaigns delivered within linear TV, as Addressable TV (ATV), and on Replay IPTV via STBs. […]
smartclip, the adtech company of RTL Deutschland, has announced the acquisition of adtech specialist Realytics. The combined adtech solutions will help to measure the impact of TV campaigns on websites. “Realytics systematically analyses the impact of TV advertising on advertiser websites and leverages these data points with state-of-the-art AI algorithms for better decisioning in traditional […]
Bouygues Telecom, Realytics, a specialist in convergence between TV and digital, and Smart, a platform for optimising connected-TV and video marketing spend, announces the launch of TVMOTIK. This alliance, with its ‘unique full-stack solution’, will support TV channels in activating and marketing targeted advertising offers via Bouygues Telecom’s home gateways. TVMOTIK complies with AF2M/SNPTV standards […]