Digital data pioneer Datonics has partnered with Simpli.fi, a specialist in programmatic advertising and agency management software, to launch a new CTV data offering within the Simpli.fi platform. Datonics is providing Simpli.fi segment data mapped to a continually updated household IP, providing advertisers with enhanced accuracy and scale, as well as breadth and depth of segments available […]

MEDIAGENIX, the market leader in lean content supply chain solutions with Media Business Management Platform WHATS’ON, has announced two new professional data services, MEDIAGENIX PRISM and MEDIAGENIX SPECTRUM. The two services are aimed at accelerating the value of actionable content intelligence and AI capabilities to solve some of the media industry’s toughest challenges in digital […]

Instoried, the only AI-powered pre-publication sentiment analysis tool that enhances content performance in real-time has raised $8m in funding from Pritt Investment Partners and 9Unicorns with participation from Mumbai Angels, Venture Catalysts Angel Fund and SOSV. Instoried turns traditional content performance tracking software on its head, delivering real-time sentiment analysis at the point of content […]