Advanced Television


WhatsApp, Sky Media Transfer Deadline Day partnership

WhatsApp and Sky Media have announced their media-first partnership with an in-show activation centred around the coverage of today’s (August 31st) Transfer Deadline Day. To support the recent launch of WhatsApp’s View Once feature the messaging service has become the official sponsor of Sky Sports’ Transfer Deadline Day. WhatsApp will be the first brand to […]

August 31, 2021

beIN Sport scores Serie A rights in France, APAC

beIN Media Group and Serie A’s exclusive international media rights partner Infront have agreed a new deal for the broadcast of the top flight Italian football league on beIN Sports until 2024. The renewal extends the exclusive partnership between beIN Sports and Serie A in 9 territories, including France, Hong Kong, Indonesia, Thailand, Cambodia, Laos, […]

August 19, 2021

Canada: fuboTV acquires Serie A rights

fuboTV, the sports-first live TV streaming platform, has acquired the exclusive rights for Coppa Italia and the exclusive English language rights for Serie A in Canada. The two new multi-year agreements bolster fuboTV’s position as the premier football streaming platform in Canada. Terms of the deal were not disclosed. The Coppa Italia agreement includes a […]

August 19, 2021

Mediaset expects football ad revenues to surpass €100m

Italian broadcasting group Mediaset is expecting to earn over €100 million in advertising revenues from its football coverage, reports daily Il Sole 24 Ore. During a meeting with journalists, CEO Pier Silvio Berlusconi said that the 2020 budget closed “much above expectations”, while the one for 2021 “will be excellent”. He added that “ratings are […]

July 2, 2021From Branislav Pekic in Rome

Poland: Eleven Sports extends Serie A rights

Eleven Sports will continue to bring Serie A football to fans in Poland until 2023/24, following the signing of a new three-year deal. The agreement was brokered by Infront, Serie A’s exclusive international media rights partner. In addition to serving up live matchdays, Eleven Poland will bring fans the latest Serie A news and goals […]

June 29, 2021

First football match broadcast over 5G in Portugal

TVU Networks, a market and technology lspecialist in cloud and IP-based live video solutions, has announced the widespread use of its technology in Portugal’s first football games broadcast using 5G technology. Premier A/V supplier, Ibertelco, connected Portuguese telco, NOS, with TVU Networks to supply video-over-IP delivery solutions at the country’s first 5G – enabled stadiums […]

June 10, 2021

Italy: DAZN triples subscription price

DAZN, the sports streaming service, has increased the price of its subscription fee in Italy from €9.99 per month to €29.99 after acquiring the majority of the rights to Serie A football in the country. The price hike will come into effect from July 1st. Current customers of the streaming platform will be offered the […]

June 7, 2021

DAZN content deal with Brazil’s Ronaldo

DAZN, the global sports destination, has secured a multi-project development deal with Brazillian football superstar and global icon, Ronaldo, to headline its global original content slate for 2021. DAZN will produce three original content series telling the definitive story of ‘O Fenômeno’ that will launch globally on DAZN between 2021-23. The first project in the […]

May 5, 2021

Sky Italia appeals DAZN winning Serie A rights

Sky Italia has lodged an appeal with the Milan Court against the awarding of the 2021-2024 Serie A TV rights to DAZN. In its appeal, the Italian pay-TV broadcaster alleges the violation of the so-called ‘Melandri Law’ that prohibits a single operator from acquiring all the rights to the Italian football league matches. Last month, […]

April 23, 2021From Branislav Pekic in Rome

CBS scores Italian football rights in US

CBS will be the new US home of Italian football having beaten ESPN to the rights. CBS will hold the rights to Serie A and Coppa Italia games from next season for three years. The games will be shown on CBS Sports as well as the Paramount+ streaming platform. The financial terms of the deal […]

March 25, 2021