Pan-European broadcaster RTL Group is to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create what it says will be an ‘international advertising sales champion’. The new unit will provide international advertisers simplified access to a portfolio of media brands across TV, digital video, radio/audio, online, mobile and […]

Media and entertainment giant NBCUniversal is partnering with RTL AdConnect, the international advertising sales house of RTL Group, in a move which will see both brands – for the first time – give each other access to their premium TV and digital inventory assets, unleashing what they say is an unparalleled opportunity for marketers globally. […]