Advanced Television

Rufus Radcliffe

ITV: ‘Still learning with ITVX’

Rufus Radcliffe, MD, Streaming, Interactive & Data, ITV, has admitted it is early days for the broadcaster in the positioning of its ITVX streaming service, but that it was already learning from user feedback. Advising delegates at the DTG Summit in London that the platform has only been in existence for 147 days, he admitted […]

May 4, 2023Colin Mann @ DTG Summit

ITV restructure reflects changing viewing habits

UK commercial PSB ITV is to restructure its broadcast business in a move it says will better reflect and serve changing viewing habits. ITV will establish a new Media and Entertainment Division with two new business units – Broadcast and On-Demand. The Broadcast business will continue to deliver ITV’s USP of mass simultaneous reach. ITV’s […]

October 20, 2020