Ryff, a tech startup in virtual product placement, will pilot its technology with Comcast after emerging as the top startup from the LIFToff VideoAI Challenge. The Ryff team will work with Comcast Technology Solutions (CTS) to deliver next-gen video advertising experiences. The LIFToff programme, developed by Comcast NBCUniversal LIFT Labs, identifies opportunities for partnerships between […]
Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has announced that Ryff, a market-leading technology company specialising in dynamic digital product placement, will utilise Whip Media’s real-time consumer insights and engagement data to develop targeted product placement opportunities for its brand partners. Using CVM Insights, Whip Media’s […]
Lego Masters NZ and Television New Zealand are turning to AI-powered product placement technology from Ryff to give them a clean slate for future brand integrations. The Lego Masters TV show is a global phenomenon, shot and distributed all over the world. The distributors, Banijay, were keen to ensure that the show shot in New […]
Ryff, a proprietary platform that integrates 3D models, has raised has raised $11.7 million (€9.9m) for its advertising business, where it places objects in a scene of a movie, TV commercial, or TV show so that they seem like a natural part of the environment. Audent Global Asset Management led the latest funding round, with […]