Advanced Television


Fired S4C CEO pushes back

Sian Doyle, the fired chief executive of Welsh-language public broadcaster S4C, has criticised her dismissal by chairman Rhodri Williams as “an unprecedented lack of governance for a public body”. Doyle was sacked following an investigation into allegations of “bullying and a toxic culture” at the channel. Doyle released a statement on November 24th in which […]

November 27, 2023

S4C International new Content Fund goes live

S4C’s International’s inaugural Commercial Content Fund is up and running, and actively looking for projects and partners in Wales and Internationally. The fund was set up to support projects that are ambitious and appealing to international audiences. The aim is to share Wales’ unique culture and storytelling capabilities with the world whilst providing a boost to the creative […]

October 10, 2023

S4C International sales partnership with Axiom Media

S4C International has appointed Axiom Media as its exclusive sales representative for advertising and sponsorship. S4C, Wales’ national broadcaster, is a Welsh language television channel that shows over 115 hours a week of programmes including news, drama, documentaries, music, entertainment and children’s programmes. The partnership will come into effect on January 1st 2024. The deal will see Axiom selling all […]

October 2, 2023

Franses joins S4C as advisor

S4C Digital Media Limited has appointed Laura Franses as Advisor to the Commercial Growth Fund. This new fund, launches from October, as part of S4C’s commercial strategy and will provide funding in exchange for equity to Welsh companies which have high growth potential and are aligned with S4C’s aims. This offers investment monies to boost Welsh creative businesses […]

September 28, 2023

Yeti sets out to find Wales’s Best Junior Stylist for S4C

Yeti Television has announced its commission from S4C for a new competition series, Sêr Steilio (10 x 30’) which sees 27 children (aged 8-12) from Wales compete to be crowned the nation’s Best Junior Stylist. The series will be transmitted as part of S4C’s kids brand ‘Stwnsh’. Working to real world briefs, the junior stylists […]

September 14, 2023

S4C launches on Freeview Play

UK public service channel S4C is launching on connected TV platform Freeview Play, giving access to the broadcaster’s Welsh language content to 16 million homes. Viewers in Wales and across the UK will be able to watch dramas, documentaries, and sport on S4C Clic through their Freeview Play device. Freeview Play brings viewers a combination […]

July 24, 2023By Colin Mann

S4C International appoints Urquhart

S4C International has appointed Claire Urquhart to head up a new Commercial Content Fund. The fund, part of S4C International’s commercial line, will support projects with commercial potential including drama, premium factual and children’s content. It’s aim is to seek out creative partnerships that take bigger and bolder Welsh content out to the world. Urquhart […]

July 14, 2023

Ryan Reynolds curates Welsh Wednesdays on S4C

S4C have signed a commercial output deal with Hollywood actor and Wrexham AFC co-owner Ryan Reynolds. The Welsh language broadcaster S4C will provide six hours a week of Welsh language content curated by Reynolds for the Maximum Effort Channel, streamed on Welsh Wednesdays in a weekly takeover. The Maximum Effort Channel is a partnership between […]

June 26, 2023By Nik Roseveare

MPs continue Media Bill scrutiny

Representatives from the broadcasting industry will appear before the Culture, Media and Sport Committee of the UK House of Commons in the second session of its scrutiny of the draft Media Bill. In the first panel, MPs will question representatives from broadcasters BBC and S4C, as well as the Gaelic Media Service MG Alba. The cross-party […]

June 19, 2023

S4C to air Wales football matches until 2028

S4C will broadcast Wales’ senior men’s international football matches until 2028 in a new deal signed with partner Viaplay. Welsh language coverage will include the next two UEFA Nations League campaigns for 2024/25 and 2026/27, the FIFA World Cup 2026 qualifying matches and the UEFA Euro 2028 qualifying matches. Wales’ international friendly matches will also be […]

June 15, 2023