S4C International has appointed Axiom Media as its exclusive sales representative for advertising and sponsorship. S4C, Wales’ national broadcaster, is a Welsh language television channel that shows over 115 hours a week of programmes including news, drama, documentaries, music, entertainment and children’s programmes. The partnership will come into effect on January 1st 2024. The deal will see Axiom selling all […]
S4C Digital Media Limited has appointed Laura Franses as Advisor to the Commercial Growth Fund. This new fund, launches from October, as part of S4C’s commercial strategy and will provide funding in exchange for equity to Welsh companies which have high growth potential and are aligned with S4C’s aims. This offers investment monies to boost Welsh creative businesses […]
Yeti Television has announced its commission from S4C for a new competition series, Sêr Steilio (10 x 30’) which sees 27 children (aged 8-12) from Wales compete to be crowned the nation’s Best Junior Stylist. The series will be transmitted as part of S4C’s kids brand ‘Stwnsh’. Working to real world briefs, the junior stylists […]
UK public service channel S4C is launching on connected TV platform Freeview Play, giving access to the broadcaster’s Welsh language content to 16 million homes. Viewers in Wales and across the UK will be able to watch dramas, documentaries, and sport on S4C Clic through their Freeview Play device. Freeview Play brings viewers a combination […]
S4C International has appointed Claire Urquhart to head up a new Commercial Content Fund. The fund, part of S4C International’s commercial line, will support projects with commercial potential including drama, premium factual and children’s content. It’s aim is to seek out creative partnerships that take bigger and bolder Welsh content out to the world. Urquhart […]
S4C have signed a commercial output deal with Hollywood actor and Wrexham AFC co-owner Ryan Reynolds. The Welsh language broadcaster S4C will provide six hours a week of Welsh language content curated by Reynolds for the Maximum Effort Channel, streamed on Welsh Wednesdays in a weekly takeover. The Maximum Effort Channel is a partnership between […]
Representatives from the broadcasting industry will appear before the Culture, Media and Sport Committee of the UK House of Commons in the second session of its scrutiny of the draft Media Bill. In the first panel, MPs will question representatives from broadcasters BBC and S4C, as well as the Gaelic Media Service MG Alba. The cross-party […]
S4C will broadcast Wales’ senior men’s international football matches until 2028 in a new deal signed with partner Viaplay. Welsh language coverage will include the next two UEFA Nations League campaigns for 2024/25 and 2026/27, the FIFA World Cup 2026 qualifying matches and the UEFA Euro 2028 qualifying matches. Wales’ international friendly matches will also be […]
UK broadcast regulator Ofcom is seeking views on whether to remove some or all of the stricter advertising rules that apply to commercially-funded public service broadcasters. All UK broadcasters are subject to restrictions on the quantity and scheduling of advertising on their channels. But under rules introduced over 30 years ago, the public service broadcasting […]
S4C, the public broadcaster and the only Welsh language television channel, has green-lit Y ‘Sgubor Flodau (The Flower Barn) and recommissioned (Cymry ar Gynfas) Welsh on Canvas from award-winning Cardiff based independent production company, Wildflame Productions. Y ‘Sgubor Flodau (The Flower Barn), a 6 x 60 series, is a brand new original factual entertainment format. Each week in this warm and moving series […]