Data solutions expert Sagacity Solutions has announced a number of new customer wins across a variety of the core sectors in which it operates, including IT, retail, automotive, and financial services and insurance. The spate of new business comes nine months after Sagacity acquired data marketing and insight agency, REaD Group. Sagacity is delivering revenue assurance […]
A survey of senior telecoms professionals investigating how data can help to define and transform telecom customer base value from data solutions expert Sagacity finds that while 97 per cent of organisations say they are serious about being value-driven, fewer than one in five (17 per cent) have successfully transitioned to this model. As a […]
Data solutions expert, Sagacity, has revealed that >20 per cent of newly acquired telecom customers have a forecasted negative lifetime value and drain around 40 per cent of company profits every year. While the remaining > 80 per cent of new customers turn a profit, Sagacity emphasises their value still varies widely, with the top […]