Advanced Television

Samba TV

Samba TV partners with Relo Metrics

Samba TV, a global provider of television technology and omniscreen advertising and analytics, has partnered with Relo Metrics, the sports sponsorship intelligence platform, to provide brands, sports teams, and agencies new insight into sponsorship effectiveness across linear television. Leveraging Samba TV’s proprietary ACR technology and smart TV viewership data, Relo Metrics customers will now be […]

September 2, 2022

Report: 95% linear TV ad impressions reach only half of US

Samba TV, a provider of omniscreen data and analytics, has released its latest State of Viewership report, analysing approximately 24 billion hours of linear and streaming during the second quarter of 2022. Samba TV’s targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad […]

August 19, 2022

Samba TV enters Spanish market with Smartclip

Samba TV, a global player in television technology and omniscreen advertising and analytics, has announced a strategic partnership with adtech platform Smartclip to enter the Spanish market for the first time. Samba TV says its expansion into Spain delivers another key pillar in its global growth strategy, following the expansion of its advanced TV footprint […]

August 11, 2022

Frost & Sullivan names Samba TV #1 provider of TV data capabilities

As part of an ongoing industry-wide evaluation of television viewership methodologies in a post-Nielsen era, market research firm Frost & Sullivan released the findings of a new analysis assessing the capabilities of eight leading television data providers. The Television Viewership Data (TVD) companies were evaluated on more than 20 key criteria that brands, agencies and […]

June 21, 2022

Samba TV expands UK operations

Samba TV, a global player in omniscreen advertising and analytics, has announced the significant expansion of its operations following a year of substantial growth in the UK and Europe. In the UK, Samba TV delivered significant year-over-year revenue growth of more than 70 per cent in 2021 and expanded its UK headquarters operation staffing by […]

May 18, 2022

Research: Substantial waste poured into linear TV ads

Samba TV, a provider of omniscreen data and analytics, has released its State of Viewership Report for Q1 2022, showing a complex viewership landscape in the US marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn. “With $68 billion (€64.5bn) poured into linear advertising every year, […]

May 11, 2022

Xandr enables multiple TV currencies for data-driven linear campaigns

Xandr has announced a new standardized and flexible data framework, in collaboration with some of the industry’s leading data providers, 605, Comscore, EDO, Samba TV, TVision and VideoAmp. This capability will enable customers to seamlessly activate their preferred viewership or engagement data currency for data-driven linear campaigns using Xandr’s buy and sell-side advanced TV platforms, […]

April 21, 2022

Australia: Yahoo partners with Samba TV

Yahoo has announced a partnership in Australia with Samba TV, the global omniscreen advertising and analytics company. The new deal provides advertisers with a holistic cross-screen view, connecting traditional offline television audiences with the online world. Samba TV’s first-party Smart TV data is now integrated into the Yahoo DSP to help advertisers maximise their advertising […]

April 13, 2022

Samba TV partners with MediaSquare

Samba TV, a global player in omniscreen advertising and analytics, has announced a strategic partnership with MediaSquare, a media marketplace in France, to provide advertising retargeting and targeting for OTT viewers and gamers in France. Samba TV is armed with a panel of nearly 1 million households in the country. “We’re excited to announce new […]

April 6, 2022

Data: 95% linear TV ad impressions reach 55% viewers

About 95 per cent of linear TV advertising impressions were served to just 55 per cent of viewers in Q4 2021, according to smart TV data from viewership company Samba TV across the UK, the US, Australia and Germany. Although heavy TV viewers make up just 20 per cent of all households, they account for […]

March 15, 2022