Advanced Television

Samba TV

Samba TV partners with PubMatic

Samba TV, a global provider of omniscreen advertising and analytics, has announced a multi-market partnership with PubMatic, a sell-side platform for digital advertising. Samba TV’s first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the UK, Germany, […]

April 8, 2021

Data: 954,000 watch Snyder’s Justice League on Sky

Samba TV reports that 954,000 UK households watched the colour version of Zack Snyder’s Justice League cut between March 18th and 24th on Sky Cinema Premiere. Almost half (48 per cent) of the UK households actually finished the movie during the first seven days, yet the average number of minutes of the movie watched per […]

April 1, 2021

Samba TV and 605 partner

Samba TV, a global player in omniscreen advertising and analytics, hasannounced a partnership with 605, a television measurement and analytics company. The deal provides Samba TV with exclusive addressable access to a subset of 605’s TV viewership dataset and is part of Samba TV’s continued global investment to broaden the reach and representation of its unrivaled dataset […]

March 31, 2021

Data: 1.8m watch Snyder’s Justice League on HBO Max

DC Comics fans finally got to see the long-anticipated Zack Snyder Cut of the Justice League movie last week, just as Marvel fans got their latest instalment of the Marvel Cinematic Universe with The Falcon and The Winter Soldier on Disney+. The Falcon and the Winter Soldier would appear to be another big hit for […]

March 23, 2021By Nik Roseveare

Data: Golden Globe nominees gets viewing boost

Even as award show viewership continues to decline, it’s clear that winning – and in some cases just earning a nomination – can be a major boost to home viewership. In the week following the Golden Globes, several movies and series saw a boost in US household viewership compared to the week before the ceremony, […]

March 9, 2021

Data: HBO Max’s Tom & Jerry pulls 1.2m views

Warner Bros continues to roll out its movies on US streaming service HBO Max, and on February 26th Tom & Jerry, the latest such film, was streamed in 1.2 million households, according to Samba TV. Viewership peaked on February 27th with 550,000 households after 408,000 watched on the day the movie was added to HBO […]

March 2, 2021

Comscore, Samba TV expand partnership to Australia

Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, a global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now […]

February 25, 2021

Samba TV privacy controls for Smart TVs

Samba TV, a global player in television data and omniscreen measurement, has announced the rollout of The Smart TV Privacy Manager, featuring progressive consumer protections within Smart TVs. The integration of the Privacy Manager, featuring the globally accepted IAB Transparency and Consent Framework (TCF), is being rolled out in partnership with major global brands, publishers, […]

February 10, 2021

Data: Super Bowl ratings slump

Viewership for the Super Bowl and all of its associated programming was down year-over-year, with households tuning-in for the game itself down 15 per cent, according to data from Samba TV. Some 32 million households tuned in, down from 37.6 million in 2020. Here’s how all of the programming looked on Sunday night: Super Bowl […]

February 8, 2021

Data: 1.6m US homes watch WandaVision premiere

Disney+ had one of its highest profile debuts to date this past weekend as its first Marvel Studios scripted TV series, WandaVision, premiered on the streaming service. According to data from Samba TV, 1.6 million US households watched WandaVision on Disney+ on January 15th through January 18th. Some 1.1 million households watched both of the […]

January 20, 2021