Advanced Television

Samba TV

Data: 1.6m US homes watch WandaVision premiere

Disney+ had one of its highest profile debuts to date this past weekend as its first Marvel Studios scripted TV series, WandaVision, premiered on the streaming service. According to data from Samba TV, 1.6 million US households watched WandaVision on Disney+ on January 15th through January 18th. Some 1.1 million households watched both of the […]

January 20, 2021

Data: 487k UK homes watched Disney+ Soul at Xmas

Viewing figures from TV data and analytics company Samba TV showcases how many UK households watched Soul on Disney+ and Doctor Who on BBC One over the festive period. Reflecting Covid-19 restrictions, regions in the stricter lockdowns led the way with higher viewing figures. Some 487,000 UK households watched the new Pixar movie Soul on […]

January 7, 2021

Samba TV announces real-time picture quality innovation powered by AI

Samba TV, a provider of global TV data and audience analytics, and Vestel Group, a manufacturer of some of the world’s leading TV brands, have announced an innovation partnership to introduce an artificial intelligence (AI) technology, Picture Perfect℠, that optimises picture quality in real time for gaming, live sports, movies and more. Picture Perfect℠, designed […]

January 6, 2021

Data: Record viewership for Mandalorian s2 finale

The season 2 finale of Disney+’s The Mandalorian had the internet ablaze all weekend, after debuting on the streaming platform on December 18th. Some 1.1 million US households streamed The Mandalorian finale on its launch date, according to Samba TV. That was the largest premier-day viewership of any episode this season, drawing 100,000 more households than […]

December 22, 2020

Samba TV adds TiVo to partner ecosystem

Samba TV, a global player in television data and omniscreen measurement, has partnered with TiVo as part of its continued investment in broadening reach and representation of its dataset. The integrated dataset can now precisely measure the impact of live and time shifting linear TV usage on reach, frequency, and ad effectiveness. Samba TV says […]

December 15, 2020

Data: Trump lauds Newsmax, but viewers loyal to Fox News

Since losing the election, US President Donald Trump has persistently complained about unfair coverage from Fox News and urged his base to consider other conservative media outlets. But even as Trump has endorsed a challenger, Newsmax, Fox viewers in the US have stayed loyal to their network, and the mass exodus that Trump desires seems […]

December 10, 2020

Samba TV globally adopts Analytics Dashboard

Samba TV, a global plater in television data and omniscreen measurement, has announced the widespread adoption of its Analytics Dashboard following a successful beta programme. The dashboard’s full analytics suite for campaign reporting and forecasting provides advertisers with accurate TV data, allowing them to optimise campaigns and maximise ROI across TV, Connected TV (CTV), and […]

December 2, 2020

Data: Audiences dwindling for US awards shows

Throughout this pandemic year, audiences have eagerly watched more TV, but award shows seem shut out of the COVID boost. The American Music Awards (AMA) on November 22nd were the latest in a string of award shows down year over year, with 4 million households tuning in, according to Samba TV. That’s down 20 per […]

November 24, 2020

Fox News leads election night amid uncertain outcome

There is no final result to the presidential election in sight at time of writing, but the primetime tune-in numbers show that Fox News was the clear winner in the US with 11.6 million households between 7pm and 2am eastern, according to data from Samba TV. CNN was second with 10.7 million households, followed by […]

November 4, 2020

Data: World Series viewership down

The LA Dodgers, one of Major League Baseball’s marquee teams, took home its first championship in more than 3 decades on October 27th, but that didn’t necessarily help in the ratings department. Each game in this year’s World Series was down between 21 and 33 per cent in viewership in the US compared to the […]

October 30, 2020