According to data from Samba TV, 2.6 million US households watched Avatar: The Way of Water streaming on Disney+ and Max during the launch (June 7th) plus four day window. Black and Hispanic households both over-indexed based on viewership of the movie by 10 per cent and 9 per cent respectively, compared to the national […]
Since Chris Licht took over the reins at CNN for Jeff Zucker in May 2022 through to the present day, the news network’s average daily reach decreased by 7 per cent year-over-year according to Samba TV. Meanwhile, viewership during this same time period (May 2022 – June 2023) with regard to the network’s competitors, including […]
Yahoo has announced a strategic partnership with Samba TV, a specialist in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time across the UK and Canada. The deal is part of an extension and renewal of an […]
Findings from television technology and omniscreen advertising and analytics provider Samba TV indicate that streaming platforms are the go-to destination for content consumption for the Gen Z demographic and that mobile devices play a crucial role in their television viewing behaviours. The survey of more than 2,500 US adults conducted with global research firm HarrisX […]
Samba TV and TikTok has released findings of a partnered study measuring the effectiveness of advertising on the global entertainment platform to deliver awareness and conversion into viewership of shows, movies and live events. As the media landscape continues to fragment, content providers are eager to identify the most effective ways to drive ‘tune-in’ beyond […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, announced today it is partnering with Epsilon, an advertising and marketing technology company and part of Publicis Groupe, to integrate Samba TV’s OTT and linear television viewing data into Epsilon PeopleCloud. The integration provides Epsilon clients with granular insights into customers’ TV […]
Samba TV, a specialist in television data and measurement, has announced a strategic partnership with Admo.tv, a European player in TV Analytics, to bring a new measurement and attribution solution to the French market. The integration between the two companies delivers a solution that combines Samba TV’s proprietary automatic content recognition (ACR) viewership data with […]
Samba TV, a provider of omniscreen data and measurement, has released its latest State of Viewership report, analysing approximately 47 billion hours of linear and streaming in the US during the second half of 2022. Samba TV’s targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership, and a […]
According to sata from Samba TV, 2.1 million US housholds watched Black Panther: Wakanda Forever on Disney+ in the first five days of its release (after premiering on Februay 1st). By comparison, 1.5 million US households watched Black Adam (HBO Max) during the first five day window, 2.1 million watched Doctor Strange in the Multiverse […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, and MiQ, the programmatic media partner, have announced a multi-year commercial partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s TV data and measurement capabilities. Upon closure of the greement, Samba TV will transition its US managed media services business to […]