Advanced Television

Samba TV

Xandr enables multiple TV currencies for data-driven linear campaigns

Xandr has announced a new standardized and flexible data framework, in collaboration with some of the industry’s leading data providers, 605, Comscore, EDO, Samba TV, TVision and VideoAmp. This capability will enable customers to seamlessly activate their preferred viewership or engagement data currency for data-driven linear campaigns using Xandr’s buy and sell-side advanced TV platforms, […]

April 21, 2022

Australia: Yahoo partners with Samba TV

Yahoo has announced a partnership in Australia with Samba TV, the global omniscreen advertising and analytics company. The new deal provides advertisers with a holistic cross-screen view, connecting traditional offline television audiences with the online world. Samba TV’s first-party Smart TV data is now integrated into the Yahoo DSP to help advertisers maximise their advertising […]

April 13, 2022

Samba TV partners with MediaSquare

Samba TV, a global player in omniscreen advertising and analytics, has announced a strategic partnership with MediaSquare, a media marketplace in France, to provide advertising retargeting and targeting for OTT viewers and gamers in France. Samba TV is armed with a panel of nearly 1 million households in the country. “We’re excited to announce new […]

April 6, 2022

Data: 95% linear TV ad impressions reach 55% viewers

About 95 per cent of linear TV advertising impressions were served to just 55 per cent of viewers in Q4 2021, according to smart TV data from viewership company Samba TV across the UK, the US, Australia and Germany. Although heavy TV viewers make up just 20 per cent of all households, they account for […]

March 15, 2022

Samba TV launches iCPM currency

Samba TV, a global player in television data technology, has announced the launch of its new advertising currency, incremental cost per thousand impressions (iCPM), where marketers only pay for ad impressions served within households previously unexposed to their linear TV campaigns. The new performance-based iCPM metric is designed to help advertisers discover and reach increasingly […]

February 24, 2022

Data: Over 25% of US homes watched Super Bowl LVI

Samba TV, the global provider of omniscreen advertising and analytics, has released US linear television and streaming viewership data from the February 13th LA Rams vs Cincinnati Bengals Super Bowl. The viewership data from Samba TV’s device footprint found that this year’s championship game scored significant viewership increases from 2021. Some 36 million US households, […]

February 15, 2022

SambaTV, Lucid linear TV ad measurement partnership

Samba TV, a global provider of omniscreen advertising and analytics, has partnered with Lucid, a programmatic research technology platform, to provide brands and agencies increased insight into advertising effectiveness across devices. Leveraging Samba TV’s identity resolution solutions and proprietary identifier, SambaID, Lucid customers can accurately assess their brand lift and ad performance with TV data […]

August 19, 2021

Samba TV launches SambaID

Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba TV has launched Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact […]

August 11, 2021

Samba TV launches Real-time TV Viewership Dashboard

Samba TV, a global player in omniscreen advertising and analytics, has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the US, UK, Germany and Australia. “The Olympics this […]

July 23, 2021

Samba TV announces UK promotions

Samba TV, a global player in omniscreen advertising and analytics, has announced two key promotions based in the UK to drive growth and strengthen the company’s global partnerships. Samba TV is further strengthening its international presence with the promotion of David Barker to Senior Vice President of Global Commercial Partnerships. Having dedicated over 25 years […]

June 27, 2021