Advanced Television

Samba TV

Data: American Utopia finds new audiences on HBO

It has been a year of big Broadway shows coming into viewer’s living rooms, with Hamilton on Disney+, a Sky partnership with the National Theatre, and now American Utopia hitting the small screen. And, like Hamilton, David Byrne’s musical has reached a far larger audience in one week of streaming than it did in 106 […]

October 29, 2020

Data: 1.6m US homes watch Borat 2 in first weekend

Samba TV data shows that 1.6 million US households streamed the Borat movie sequel on Amazon Prime Video during its opening weekend (October 22nd – 25th). Amazon’s decision to release the movie one day early, on the same day of the final presidential debate, didn’t seem to give it that great of a boost: only […]

October 27, 2020

Report: US linear TV recovers in Q3

Samba TV, a provider of global TV data and audience analytics, has released its inaugural State of Viewership Report for 2020. This new quarterly research report provides an overview of television, movie, Connected TV (CTV), and advertising viewership in the US. It provides insights on trends and movements of audience consumption in 2020’s unique and […]

October 23, 2020

Data: Biden pips Trump in town hall TV ratings

US President Donald Trump and former vice president Joe Biden participated in ‘town halls’ in the US on NBC and ABC, respectively, on October 15th. According to analysis by Samba TV, the cross-screen television data and analytics provider, 6.3 million US households tuned into Trump’s town hall, a 209 per cent increase from the previous […]

October 16, 2020

Comscore expands CTV footprint with Samba TV

Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced its expanded TV measurement footprint driven by a new partnership with Samba TV, a global cross-screen television data and analytics provider. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and existing partners, […]

September 21, 2020