In Q1 2021, 6 per cent more linear TV minutes were watched overnight in the UK compared to Q4 2020, according to data from Samba TV. The number of minutes of daytime TV watched in the UK remained stable between Q4 2020 and Q1 2021. Samba TV’s State of Viewership Q1 2021 report shows the […]
Samba TV has released its quarterly State of Viewership report, showing viewership losses in the linear landscape compared to Q4 2020. According to Samba TV’s analysis, there was a 10 per cent quarter-over-quarter decline in the daily average number of TV-viewing US households consuming linear, along with a 14 per cent decline in total minutes […]
MiQ, a global programmatic media partner, has announced a strategic partnership with Samba TV, a global player in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. The joint solution will offer clients better planning, activation, and measurement by leveraging TV consumption insights across Samba TV’s extensive first-party dataset in Canada. […]
Following the success of Godzilla vs Kong, HBO Max has another streaming hit on its hands. Nearly 3.8 million US households watched the new Mortal Kombat movie during its opening weekend, with viewership peaking at 1.7 million households on April 23rd, according to an analysis by Samba TV. That’s more viewership in just three days […]
Samba TV, a global player in omniscreen advertising and analytics, has announced the appointment of Tim Natividad to Senior Vice President of Agency and Brand Solutions, an executive leadership position to bolster the company’s relationship with marketers around the world. Previously heading up sales teams at Roku, Amazon, and Google, Natividad brings advertising industry experience […]
Samba TV, a global provider of omniscreen advertising and analytics, has announced a multi-market partnership with PubMatic, a sell-side platform for digital advertising. Samba TV’s first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the UK, Germany, […]
Samba TV reports that 954,000 UK households watched the colour version of Zack Snyder’s Justice League cut between March 18th and 24th on Sky Cinema Premiere. Almost half (48 per cent) of the UK households actually finished the movie during the first seven days, yet the average number of minutes of the movie watched per […]
Samba TV, a global player in omniscreen advertising and analytics, hasannounced a partnership with 605, a television measurement and analytics company. The deal provides Samba TV with exclusive addressable access to a subset of 605’s TV viewership dataset and is part of Samba TV’s continued global investment to broaden the reach and representation of its unrivaled dataset […]
DC Comics fans finally got to see the long-anticipated Zack Snyder Cut of the Justice League movie last week, just as Marvel fans got their latest instalment of the Marvel Cinematic Universe with The Falcon and The Winter Soldier on Disney+. The Falcon and the Winter Soldier would appear to be another big hit for […]
Even as award show viewership continues to decline, it’s clear that winning – and in some cases just earning a nomination – can be a major boost to home viewership. In the week following the Golden Globes, several movies and series saw a boost in US household viewership compared to the week before the ceremony, […]