Advanced Television

Samsung Ads Europe

Research: Modern viewers app-agnostic

In the latest edition of its ‘Behind the Screens’ insights series, Samsung Ads reveals how the increased ease of discoverability and app ‘surfing’ are driving new Smart TV behaviours, signalling the end of a decade long ad-free TV streaming experience. During the first half of this year, there were more than 7.1 billion app opens […]

November 29, 2023

DoubleVerify partners with Samsung Ads Europe

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced a partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s Smart TVs in Europe with solutions to help them verify the quality of their video and CTV campaigns via DV Video Complete. DV Video Complete is a multi-pronged solution […]

February 28, 2023

Study: Smart TV recommendations key to content discovery

More than half (56 per cent) of adults with a connected TV (CTV)  surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung […]

November 18, 2021