Advanced Television

Shahid

Shahid deploys ThinkAnalytics

Personalised recommendations and hyper-targeted advertising platform ThinkAnalytics has confirmed that MBC GROUP streaming service Shahid is deploying the Think360 personalised content discovery and viewer engagement platform. Shahid will go live with Think360 in the summer of 2022, with support for Arabic, English, and French languages. It will support Shahid’s customer acquisition and content monetisation goals […]

June 14, 2022

Study: MENA video needs “more edgy content”

A White Paper from Comcast Technology Solutions, released ahead of Dubai’s CabSat, says that the MENA region offers “a thriving and dynamic market in which to operate for content, streaming providers, and distributors”. But the broadcast market cannot stand still, warns the study. It quotes Luis Duran, the former CCO at MBC’s Shahid and now […]

October 7, 2021By Chris Forrester

Barnett rejoins MBC as CEO

In October 2019 it was announced that Sam Barnett would be leaving his CEO role at MBC, the Dubai-based broadcasting giant. He was in post for some 17 years. He stayed on as an ‘advisor’ to the business, but has now returned as CEO of the MBC Group. Barnett is replacing Marc Antoine d’Halluin who […]

December 17, 2020By Chris Forrester