Advanced Television

Shared Rural Network

Helipcopter delivers VMO2 masts to Isle of Skye

Isle of Skye, the second-largest island in Scotland, has become the 100th site to benefit from improved mobile connectivity after Virgin Media O2 used helicopters to deliver and install new 4G masts to the island. The milestone means Virgin Media O2 has gone further than any other operator to date to deliver new infrastructure as […]

February 13, 2024

EE completes first stage of Shared Rural Network

People in rural communities across the UK are benefiting from enhanced mobile connectivity after EE revealed it has completed its widespread 4G coverage upgrades under the first phase of the Shared Rural Network (SRN) some six months ahead of schedule. The SRN is a £1 billion partnership between the UK’s four mobile network operators and […]

January 16, 2024

Data: Improved rural connectivity worth £65bn to UK economy

Improved rural connectivity could boost the UK economy by £65.1 billion (€76bn), new economic modelling from economics consultancy the Cebr for multiplay telco Virgin Media O2 has found. The report, The Great Rural Revival, addresses four sectors central to the UK’s rural economy – tourism, agriculture, manufacturing, and small businesses – and finds connectivity improvements […]

August 1, 2023By Colin Mann

VMO2’s Shared Rural Network connectivity boost

UK multiplay operator Virgin Media O2 has delivered 4G connectivity across 50 sites as part of the Shared Rural Network (SRN) programme, providing residents, businesses and visitors in rural communities with faster and more reliable mobile coverage than ever before. The SRN is a £1 billion (€1.15bn) joint initiative between mobile network operators and the […]

May 15, 2023By Colin Mann

UK confirms digital connectivity targets

The UK Government has reaffirmed its intention to ensure that by 2030, the UK will have nationwide gigabit-capable broadband and 4G coverage, with 5G coverage for the majority of the population. The commitments are contained in a White Paper, Levelling Up the United Kingdom, which sets out the next stages in a programme to level […]

February 3, 2022By Colin Mann

UK to boost rural mobile connectivity

People in rural Scotland, Wales and the North East of England will enjoy huge improvements in their mobile coverage thanks to what the UK government is calling a world-first £1 billion mobile connectivity programme. This scheme is a major part of the government’s plan to level up all parts of the UK and will bring […]

June 29, 2021By Colin Mann

Shared Access: ‘Ready to boost 4G coverage’

A year on from the £1 billion (€1.17bn) Shared Rural Network (SRN) agreement being signed, wireless telecommunications infrastructure company Shared Access says it is ready to help mobile network operators increase 4G coverage in rural areas to meet government targets – and increase access to grassroots sport at the same time. As an independent owner […]

March 9, 2021By Colin Mann

UK cellcos enhance rural coverage

Three of the UK’s mobile operators – O2, Three and Vodafone – are partnering to build and share 222 new mobile masts to boost rural coverage across the United Kingdom and deliver the first stage of the Shared Rural Network (SRN), a £1 billion programme to improve rural mobile coverage agreed by the mobile network […]

January 27, 2021By Colin Mann