Advanced Television

Simon Murray

Forecast: N America OTT revenues $100bn in 2029

North American OTT TV episode and movie revenues will reach $100 billion (€92.2bn) in 2029, up from $81 billion in 2023, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. […]

March 4, 2024

Forecast: N America pay-TV subs to plummet

The number of pay-TV subs in Canada and the US will fall from 111 million in 2015 to 60 million in 2029, according to the North America Pay TV Forecasts report from analyst firm Digital TV Research. The US will lose 51 per cent of its total (down by 49 million), with Canada down by […]

February 23, 2024

Forecast: 1.79bn SVoD subs by 2029

Global SVoD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion – showing continued growth, according to forecasts from Digital TV Research. The US will add 30 million subscriptions, following by Brazil (up by 23 million) and India (27 million). Six US-based platforms will have 946 million SVoD subscribers by […]

November 27, 2023

Forecast: Pay-TV subs to hold steady

The number of pay-TV subscribers across 138 countries will remain at just under 1 billion, according to the Global Pay TV Forecasts report from analyst firm Digital TV Research, who forecast a slender decline until 2025, with a small recovery thereafter. Global pay-TV penetration reached 56 per cent of TV households by end-2023, falling slightly […]

October 9, 2023

Forecast: AVoD revenues $69bn by 2029

AVoD revenues for TV series and movies will reach $69 billion (€64.7m) by 2029, up by $30 billion from $39 billion in 2023, according to forecasts from Digital TV Research. The US will contribute 31 per cent to the 2029 AVoD total; down from 40 per cent in 2023 – showing that other countries are […]

September 21, 2023

Forecast: Hybrid AVoD-SVoD revenues $20bn by 2029

Netflix, Disney+, HBO and Paramount+ will together create hybrid AVoD-SVoD revenues of $20 billion (€18.7bn) by 2029, up from $6 billion in 2023, according to the Hybrid AVOD-SVOD Forecasts report from analyst firm Digital TV Research. These hybrid revenues will be nearly equally split between AVoD and SVoD. “These platforms are expected to roll out […]

September 19, 2023

Forecast: E Europe to add 27m SVoD subs by 2029

Eastern Europe will have 68 million SVoD subscriptions by 2029, up by 27 million on 2023, according to the Eastern Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. Russia will generate 12 million of the additional subscriptions, with Poland bringing in an extra 6 million. The top platform by subscribers […]

August 31, 2023

Forecast: OTT revenues to reach $235bn by 2028

Global OTT TV episode and movies revenues will reach $235 billion (€212bn) in 2028, up by $81 billion from $154 billion on 2022, according to the Global OTT TV and Video Forecasts report from analyst firm Digital TV Research. About $17 billion will be added in 2023 alone. AVoD will grow faster than SVoD. AVoD […]

April 17, 2023

Forecast: E Europe to add 8m digital pay-TV subs by 2028

The number of pay-TV subscribers in Eastern Europe will decline by 8 million from 81 million in the peak year of 2018 to 73 million in 2028, according to the Eastern Europe Pay TV Forecasts report from analyst firm Digital TV Research. However, 2018 included 17 million analogue cable subscribers, which will drop to zero […]

March 23, 2023

Forecast: W European OTT to add $18bn by 2028

Western European OTT TV episode and movie revenues will reach $45 billion (€42.2bn) in 2028, up from the $27 billion recorded in 2022, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. The UK will account for $10 billion in 2028, with Germany at $8 billion and […]

March 20, 2023