Advanced Television

Simon Murray

Forecast: Hybrid tiers to boost AVoD

Global AVoD revenues for TV series and movies will reach $91 billion (€88.1bn) in 2028, up from $38 billion in 2022, according to the AVOD Forecasts Update from analyst firm Digital TV Research. The top 10 countries will represent 81 per cent of the world’s total by 2028. By 2028, 15 platforms will generate AVoD […]

November 21, 2022

Forecast: 1bn pay-TV subs by 2027

The number of pay-TV subscribers across 138 countries will reach 1.03 billion by 2027; slightly up on 2021 as pay-TV continues to grow in developing countries, according to the Pay TV Forecasts Update report from analyst firm Digital TV Research. This total represents 57 per cent of TV households – down from the peak of […]

September 26, 2022

Forecast: Netflix to remain SVoD leader

Global SVoD subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion, according to the SVOD Forecasts Update report from analyst firm Digital TV Research. Six US-based platforms will account for 47 per cent of the world’s total in 2027. “Our forecasts in June had Disney+ [274 million subscribers] overtaking Netflix […]

September 20, 2022

Forecast: E European SVoD revenues at $2.9bn by 2027

Eastern European SVoD revenues will reach $2.95 billion (€2.94bn) by 2027 – up from $1.60 billion in 2021, according to the Eastern Europe SVOD Forecasts report from analysis firm Digital TV Research. Poland will be the only country to generate more than $1 billion by 2027. “Excluding Russia and Ukraine – no mean feat considering […]

September 5, 2022

Forecast: Flat US SVoD revenues from 2024

Despite being the world’s most mature market, US SVoD revenues will grow by $14 billion (€14bn) from $43 billion in 2021 to $56 billion in 2024, according to the North America SVOD Forecasts report from analyst firm Digital TV Research. However, growth will be almost flat from 2024 to 2027 as a result of price […]

August 30, 2022

Forecast: OTT revenues at $224bn by 2027

Global revenues from OTT movies and series will reach $224 billion (€212bn) in 2027; up from $135 billion on 2021, according to the Global OTT TV and Video Forecasts report from analyst firm Digital TV Research. About $21 billion will be added in 2022 alone. SVoD revenues will climb by $48 billion between 2021 and […]

May 23, 2022

Forecast: AVoD spend to reach $70bn by 2027

AVoD revenues for TV series and movies will reach $70 billion (€66.4bn) in 2027, up from $33 billion in 2021, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. Thirteen of the 138 countries covered will generate more than $1 billion in 2027, up from only five countries in 2021. “US […]

May 9, 2022

Forecast: Global pay-TV to add subs, lose revenues

According to the Global Pay TV Forecasts report from analyst firm Digital TV Research, 19 million more pay-TV subscribers across 138 countries between 2021 and 2027, but revenues will decline by $25 billion (€23.8bn) over the same period. “Between 2021 and 2027, 86 countries will add pay-TV subs and 52 countries will lose subscribers,” advises […]

May 4, 2022

Forecast: E Europe to add 9m pay-TV subs by 2027

Eastern European pay-TV will fall from 82 million subscribers in the peak year of 2018 to 74 million in 2027, according to the Eastern Europe Pay TV Forecasts report from analyst firm Digital TV Research. Peak year 2018 included 17 million analogue cable subscribers, which will drop to zero by 2027. The number of digital […]

April 21, 2022

Forecast: APAC OTT revenues at $52bn by 2027

OTT TV and movie revenues for 22 Asia Pacific countries will reach $52 billion (€42.3bn) in 2027; up by 62 per cent from the $32 billion recorded in 2021, according to the Asia Pacific OTT TV and Video Forecasts report from analyst firm Digital TV Research. From the $20 billion additional revenues, China will add […]

March 24, 2022