Advanced Television

Simulmedia

Simulmedia, TiVo renew data-licensing partnership

Cross-channel TV advertising specialist Simulmedia has renewed its partnership with entertainment technologist TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with best-in-class audience planning, targeting and activation capabilities across ad-supported channels on both linear and connected TV in the US. Viewership data is more important than ever as advertisers across […]

August 3, 2022