Advanced Television

Singula Decisions

Report: SVoD players should change mindset to reduce churn

TV subscription brands such as Amazon, Disney+, and Netflix are their own worst enemy when it comes to losing customers, according to a report launched by Singula Decisions, a specialist in subscriber intelligence. The findings highlight that while brands obsess about the problem of ‘churn’ they only have themselves to blame for customers cancelling their […]

October 9, 2020