Advanced Television

sky media

Make My Money Matter named social partner for Sky News’ The Daily Climate Show

Sky Media has announced Make My Money Matter as the first sponsor of Sky News’ The Daily Climate Show. The Daily Climate Show’s social clips were identified as the perfect environment for Make My Money Matter to promote actionable, positive solutions for individuals committed to acting on the climate crisis. Through the sponsorship, millions watching […]

April 11, 2022

WhatsApp, Sky Media Transfer Deadline Day partnership

WhatsApp and Sky Media have announced their media-first partnership with an in-show activation centred around the coverage of today’s (August 31st) Transfer Deadline Day. To support the recent launch of WhatsApp’s View Once feature the messaging service has become the official sponsor of Sky Sports’ Transfer Deadline Day. WhatsApp will be the first brand to […]

August 31, 2021

Sky names winners of Sky Zero Footprint Fund

Sky has announced the five winners of its Sky Zero Footprint Fund, a £2 million advertising fund set-up to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world. Sky said that each of five winning brands each displayed both the desire and creative capacity to inspire change, along […]

August 3, 2021

Brands pull ads from GB News

A number of high-profile brands have pulled their adverts from new channel GB News, which went live on June 12th. Swedish furniture outlet Ikea, Ovo Energy, Dutch beer company Grolsch and cider firm Kopparberg are among the brands that have withdrawn advertising since GB News’ launch. OVO Energy said: “We have a media partnership which […]

June 16, 2021

Sky Media support scheme for UK small businesses

Sky Media, the advertising sales arm of Sky, has announced the return of SME100, a £2 million support scheme for small businesses, giving them free access to the power of TV advertising through AdSmart as they recover from the pandemic. Through the scheme, 100 small businesses will receive £20,000 of TV advertising across Sky Media’s […]

May 26, 2021

MTV UK, Open University content partnership

ViacomCBS Networks International’s (VCNI) Velocity UK and Sky Media have announced a new content partnership between MTV UK and The Open University (OU). Developed in partnership with JUMP, part of Havas Entertainment, and Havas Media, the four-part digital series, titled Generation Change: Ones to Watch, is set to premiere across MTV’s Linear TV channels, social […]

May 17, 2021

Royal London, Sky Media launch mental health doc with Joe Marler

Royal London and Sky Media have announced the launch of Big Boys Don’t Cry, a documentary that sees England International Rugby star Joe Marler unpick the discussions around mental health. As a mutual insurer, Royal London wants to level the playing field in sport so people with mental health conditions can achieve their potential. Big […]

May 12, 2021

Sky Media, The Trade Desk programmatic partnership

Global advertising technology company, The Trade Desk, has announced a partnership with Sky Media, the advertising sales arm of Sky. The partnership will allow advertisers using The Trade Desk’s technology platform to access Sky Media’s premium broadcaster VoD content. Starting with select channels, the partnership will develop to allow brands and marketers to reach audiences […]

May 10, 2021

Imagine, Sky Media sales collaboration

Imagine Communications, which helps broadcasters and content owners monetise TV, has entered into an agreement with Sky Media, the advertising sales arm of Sky, to transform the way that multiplatform media advertising is bought and sold. In a collaborative five-stage project, Imagine will work with Sky Media to evolve its existing, on-premises Landmark Sales application […]

February 17, 2021

Sky Media, TVbeat expand partnership

Sky Media, the advertising sales arm of Sky, and TVbeat, a global player in TV inventory and yield management, have further expanded their long-term partnership with independent TV data verification. Sky Media has appointed TVbeat as the ‘System of Note’ to ingest, process and harmonise data from various sources across their technology stack in a […]

January 21, 2021