Advanced Television

sky media

Sky Media announces initiatives and innovations

At an immersive industry Upfronts on November 30th, Sky Media, the advertising arm of Sky, revealed a number of advertising initiatives and innovations to a senior agency audience. Hosted at the ‘Frameless’ interactive gallery in Marble Arch, Sky Media Managing Director Brett Aumuller and his team shared their advertising vision and plans for 2024. Amongst […]

December 4, 2023

Sky Media unveils programmatic Creative Optimisation

Sky Media, the sales arm of Sky has announced the launch of a new programmatic Creative Optimisation capability aimed at performance and response focused TV advertisers. In partnership with Adalyser and using Sky’s ability to directly link TV ad viewing and web activity, Programmatic Creative Optimisation dynamically matches the most suitable ad creative to the […]

November 3, 2023

Sky to report off-platform distributed video

Sky Media, the sales arm of Sky, has achieved what it says is a significant first in the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development by Ipsos iris and endorsement by UKOM. This is a key enhancement to the industry standard for online measurement, which previously only […]

October 25, 2023

Remitly, Simba sponsor Channel 5’s Cricket World Cup highlights

Sky Media, the advertising arm of Sky, has announced digital financial services provider Remitly, and sleep specialists Simba, as co-sponsors of Channel 5’s daily highlights of the ICC Men’s Cricket World Cup 2023. The new partnership launches on October 5th and runs for the duration of the tournament to November 19th. The renowned and hotly […]

October 5, 2023

Sky Media partnership with Regit

Sky Media, the advertising arm of Sky, has announced a new partnership with Regit, the UK digital garage that helps motorists buy, sell and maintain their vehicles online. Regit holds vast amounts of data relating to its users’ vehicles, including the likes of make and model, age, fuel type and length of ownership as well […]

October 4, 2023

Ireland: Narrative extends Sky Media partnership

Narrative Entertainment, the UK independent TV broadcaster, has launched its GREAT! Movies and GREAT! TV channels on Sky Media in Ireland. Sky Media has added the two Narrative Entertainment channels to its Irish ad sales portfolio, making the GREAT! Network available to Irish advertisers for the first time. The extension into Ireland builds on the […]

September 11, 2023

Sky Media introduces Search Behaviour targeting

Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider industry demand to bring digital and TV campaigns closer together, Search Behaviour attributes allows brands for the first time to target audiences based on specific online search behaviours including frequency and intent. […]

August 3, 2023

Sky Media to join Planet V trial

ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VoD advertising platform, for a trial period. Sky Media, the UK’s second largest TV sales house, will use Planet V for its on demand content, with agencies and advertisers expected to be able to plan and buy […]

July 31, 2023

Sky Media scores FIFA+ ad sales deal

Sky Media, the advertising sales house of Sky, has been appointed as the official and exclusive ad sales representatives for the FIFA+ VoD platforms across Europe, the UK and Ireland. This representation agreement with football’s governing body comes ahead of the forthcoming FIFA Women’s World Cup 2023, where FIFA+ will provide a range of content, […]

July 7, 2023By Colin Mann

WBD kids’ channels join Sky Media

Warner Bros Discovery UK & Ireland and Sky Media, the advertising sales arm of Sky, have announced an expansion of their long-running partnership. From July 1st, kids’ channels Cartoon Network, Boomerang and Cartoonito will be joining the Sky Media advertising portfolio. The partnership means Sky Media enhances its position as the home of children’s TV […]

May 10, 2023