In 2023, Sky Media launched Search Behaviour Targeting, allowing brands to target TV audiences based on online search behaviours. Following strong advertiser uptake, Sky Media has enhanced its partnership with Captify, a specialist in real time audiences and insights fuelled by search intelligence, offering even more granular targeting for brands. With 1.5 billion UK searches […]
Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to promote kids’ yoghurt brand Petits Filous. Launched this April and running until the end of June, the sponsorship comes at a time when the weather is getting warmer and aims to encourage parents and kids to reach […]
Merlin Entertainments’ Sea Life is set to become the first-ever exclusive sponsor of Mornings on Sky Media’s kids channels, with the aim of driving national brand awareness amongst its target audience of families. The multi-channel sponsorship deal has been facilitated by Wavemaker UK, Sky Media and its media partners – Narrative Entertainment, Paramount UK and […]
Sky Media has announced that the 2023 Sky Zero Footprint Fund finalist, Milliways, will unveil its winning advert, marking the brand’s TV debut. The campaign will run from today until April 21st. Ever wondered what it’s like to chew your dog’s favourite toy or fancied a bite of your office water cooler? These are just […]
JD Williams, the inclusive fashion and homeware digital retail platform, has unveiled its new campaign in collaboration with Sky Media and Channel 5, in a deal negotiated by the7stars, to target its midlife audience. The partnership will use both JD Williams and Sky Media’s rich data capabilities to ensure the campaign is reaching the retail […]
Sky Media has announced a partnership with car insurance provider, Marshmallow, specifically designed for people who have moved to the UK. The collaboration, which was planned and bought by Miroma Group’s Wake the Bear, will see Marshmallow sponsor Utsav Plus, GEO TV ARY Digital TV channels. Marking its TV sponsorship debut, Marshmallow’s campaign aims to […]
Hot beverage brand, Horlicks, is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launches today [February 19th] with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin households across the […]
At an immersive industry Upfronts on November 30th, Sky Media, the advertising arm of Sky, revealed a number of advertising initiatives and innovations to a senior agency audience. Hosted at the ‘Frameless’ interactive gallery in Marble Arch, Sky Media Managing Director Brett Aumuller and his team shared their advertising vision and plans for 2024. Amongst […]
Sky Media, the sales arm of Sky has announced the launch of a new programmatic Creative Optimisation capability aimed at performance and response focused TV advertisers. In partnership with Adalyser and using Sky’s ability to directly link TV ad viewing and web activity, Programmatic Creative Optimisation dynamically matches the most suitable ad creative to the […]
Sky Media, the sales arm of Sky, has achieved what it says is a significant first in the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development by Ipsos iris and endorsement by UKOM. This is a key enhancement to the industry standard for online measurement, which previously only […]