Sky Media, the advertising sales arm of Sky, has launched a new online learning resource, Sky Media Skills. Sky Media Skills is a new, interactive portal to help aid better understanding of Sky Media’s wide-ranging advertising products and capabilities. Available at launch to existing partners, Sky Media Skills comprises eight bite-sized modules spanning AdSmart, VoD […]
Thinkbox, the marketing trade body for UK TV advertising, is back on TV with a new advertising campaign from creative agency Mother London, directed by Jonny & Will from Blinkink. ‘Happily Ever After’ will be on linear and on-demand TV in the UK from December 26th. Thinkbox’s new TV campaign – its seventh – tells […]
Sky has revealed Serious Tissues as the Grand Prix winner of its 2022 Sky Zero Footprint Fund initiative – a £2 million (€2.3m) advertising fund which supports and aims to inspire others to join the journey to Net Zero Carbon. The fund was established in 2021 to aid the acceleration and amplification of initiatives to […]
On October 1st, a bespoke TV campaign, created in partnership between Sky Media and credit card and payment services provider, Barclaycard Payments, aired for the first time during Saturday’s Premier League coverage. The West Ham vs Wolves game saw 954k viewers at its peak at 6pm as West Ham scored the first goal of the […]
Electronic Arts (EA) and Sky Media have agreed a deal that sees the video game company sponsor Sky Sports’ Premier League coverage from the start of the 2022/23 season until the end of the 2024/25 season. The three-year, multi-platform deal was brokered between Sky Media and global media network mSix&Partners. EA SPORTS FIFA – one […]
Sky Media has announced Make My Money Matter as the first sponsor of Sky News’ The Daily Climate Show. The Daily Climate Show’s social clips were identified as the perfect environment for Make My Money Matter to promote actionable, positive solutions for individuals committed to acting on the climate crisis. Through the sponsorship, millions watching […]
WhatsApp and Sky Media have announced their media-first partnership with an in-show activation centred around the coverage of today’s (August 31st) Transfer Deadline Day. To support the recent launch of WhatsApp’s View Once feature the messaging service has become the official sponsor of Sky Sports’ Transfer Deadline Day. WhatsApp will be the first brand to […]
Sky has announced the five winners of its Sky Zero Footprint Fund, a £2 million advertising fund set-up to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world. Sky said that each of five winning brands each displayed both the desire and creative capacity to inspire change, along […]
A number of high-profile brands have pulled their adverts from new channel GB News, which went live on June 12th. Swedish furniture outlet Ikea, Ovo Energy, Dutch beer company Grolsch and cider firm Kopparberg are among the brands that have withdrawn advertising since GB News’ launch. OVO Energy said: “We have a media partnership which […]
Sky Media, the advertising sales arm of Sky, has announced the return of SME100, a £2 million support scheme for small businesses, giving them free access to the power of TV advertising through AdSmart as they recover from the pandemic. Through the scheme, 100 small businesses will receive £20,000 of TV advertising across Sky Media’s […]