Sky Sports and Zuffa Boxing have agreed a new multi-year deal, confirming Sky as the UK and Irish broadcaster for all Zuffa Boxing events. The deal includes at least five shows per year on UK soil. Zuffa – the US start-up and a partnership between Saudi Arabia’s SELA and TKO, the parent company of the […]
BetWright has entered into a sponsorship partnership with Sky Sports Racing. As part of the agreement, BetWright sponsor idents will appear during Sky Sports Racing’s live UK racing coverage, positioning the brand alongside one of the leading horse racing broadcasters serving audiences across the UK and Ireland. Sky Sports Racing delivers live coverage from a […]
Global and Sky Sports have created a partnership, uniting Heart, Capital and Radio X in a high-energy Formula 1-inspired challenge at Silverstone. In the lead up to the first Grand Prix in Australia, presenters were pitted against one another to compete for pole position in Global’s first ever cross-brand ad campaign. Filmed at the iconic […]
Most Valuable Promotions (MVP) has announced the launch of MVPW, a new global platform for women’s boxing, alongside a multi-year agreement with ESPN as the US home of MVPW events through 2028. Each MVPW event will be sequentially branded beginning with MVPW-01, establishing a year-round schedule showcasing some of the sport’s most elite female fighters. […]
More than 1.1 million viewers tuned into the 2-2 draw between Rangers and Celtic on Sky Sports on March 1st as Scotland’s top-flight title race continues to ramp up. The figures for the derby match are the highest for a Scottish league match in nearly two seasons and includes audience numbers for those watching across […]
Sky Sports has launched a nationwide competition to find a standout creator to feature on the Sky Sports F1 channel. The Grid Insider competition aims to uncover a fresh voice from the heart of F1’s social community with sharp storytelling instincts and deep knowledge of the sport ready to share their POV to millions of […]
Sky Sports is preparing to roll out new innovations for the latest F1 season, beginning in Australia on March 6th. Following a pulsating 2025 season – with Lando Norris securing his maiden title with McLaren-Mercedes – 2026 looks set to be even bigger with new cars and rule changes. Racing fans in the UK and […]
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind live commentary event, Live from Wrexham with Rob & Ryan, for the Club’s Welsh Derby matchup against Swansea City in the EFL Championship on March 13th at 8:00pm GMT. The broadcast will air from the STōK Cae Ras and run alongside the main […]
Sky and FIFA have agreed a partnership which will see the Final Stage of the inaugural FIFA Women’s Champions Cup broadcast live on Sky Sports in the UK and Ireland on January 28th and February 1st. The tournament unites the six continental champions, who compete for the title in seasons where the FIFA Women’s Club […]
Sky Sports reports that it drew a record audience for the 2025/26 World Darts Championship, with total viewing up 13 per cent year-on-year across the tournament. Viewing was up over 100 per cent compared to four years ago on Sky Sports – the last pre-Luke Littler tournament, highlighting the impact of the teenage sensation on […]