Advanced Television

sky sports

All 2021/22 Scottish Premiership games to be broadcast live

The Scottish Premiership will be able to broadcast all 228 matches to season ticket holders after a new deal was agreed between the league and Sky Sports for next season. As was the case this season, all SPFL clubs will be able to make available ‘season passes’ of their home matches, to season ticket holders, […]

April 19, 2021

Indycar renews global broadcast reach

A robust line-up of international broadcast partnerships will help deliver the NTT Indycar Series to a growing global audience in 2021. A series of renewals and expanded broadcast and streaming relationships will bring the stars of North America’s premier open-wheel racing series to many markets across Europe, Asia and more. Existing and renewal partnerships will […]

April 7, 2021By Colin Mann

Sky, BBC score Women’s Super League

Sky Sports and the BBC have both announced three-year deals with the FA to show live matches from the Barclays Women’s Super League (BFAWSL), starting in September 2021. Sky Sports will be the primary broadcaster – picking up the rights from BT Sport – and will show at least 35 games per season, whilst the […]

March 22, 2021By Nik Roseveare

Sky Sports partner with the Women’s Sport Collective

Sky Sports has launched a new partnership with the Women’s Sport Collective that will see the broadcaster support the network’s ambition of providing a range of opportunities for women in sport, at any stage of their career, to connect, learn, share and support each other. The partnership and investment from Sky Sports will ensure the […]

March 8, 2021

Sky Sports reruns on NOW TV

NOW TV sports customers can now watch over 1000 hours of sports highlights, documentaries, news programmes and select reruns as part of a new On Demand addition to NOW TV’s Sky Sports Pass. Sky Sports Pass holders will no longer have to wait until shows are broadcast, and instead will have access to all sports […]

March 5, 2021

IABM: Drop in sports ads drives creative adaptation

IABM has released a new Sector Trends Report on Live Sports. Analysed from a mix of quantitative data and qualitative input including extensive interviews and research, the Live Sports report examines drivers of change and provides both tech suppliers and media companies with the actionable insights they need to better address future challenges and opportunities […]

March 4, 2021

All Premier League on TV until fans return

The Premier League has confirmed all fixtures for the 2020/21 season will continue to be made available to fans to watch live in the UK. This arrangement will be extended until Government guidance permits supporters to return to stadiums. All matches will be shown via existing broadcast partners Sky Sports, BT Sport, Amazon Prime Video […]

February 18, 2021By Colin Mann

Sky Sports extends partnership with England Netball

Sky Sports has announced a new multi-year broadcast partnership with England Netball. This new agreement will see every match of the Vitality Netball Superleague (VNSL) 2021 season broadcast across Sky Sports and England Netball platforms, giving the competition its greatest visibility to date. The Vitality Netball Superleague will be returning on February 12th featuring 11 […]

February 2, 2021

C4, Sky, BT eye England vs India Test rights

Global rights holder Star Sports, owned by Disney, is in advanced talks with several UK broadcasters for the rights to England’s four-match Test series in India which begins on February 5th. Channel 4 are among the front-runners to acquire the rights, which would see Test cricket return to free-to-air television for the first time in […]

January 29, 2021

Liverpool vs Man U pulls record Sky Sports audience

Liverpool’s Premier League clash with Manchester United at Anfield on January 17th recorded the biggest ever audience for an event exclusively on Sky Sports. The goalless draw between two of this season’s title contenders saw an average of 4.5 million viewers tuning into the match, peaking at 4.8 million in the final five minutes. That […]

January 20, 2021