Advanced Television

sky sports

Sky, Xbox partner on Halo Infinite social series

Sky Media has partnered with Xbox, giving Sky Sports’ viewers the inside scoop on Halo Infinite – Xbox’s latest addition to the iconic gaming franchise. The first episode of a two-part branded content series is available now on Sky Sports’ social platforms, where West Ham United’s Michail Antonio and Crystal Palace’s Wilfried Zaha go up […]

November 29, 2021

Analyst: Prime Video continues to boost EPL reach

In Q3 2019, research firm Ampere reported that the reach of live English Premier League (EPL) coverage had increased to nearly three-quarters of domestic fans as Amazon Prime Video acquired rights to 24 matches per season. Two years later, those with access to live coverage at home has increased from 72 per cent of UK […]

November 25, 2021By Colin Mann

Sky Sports has highest ever day of viewing

An average of 1.2 million viewers tuned into Sky Sports channels throughout the day on October 24th with a reach of over 8 million, delivering a record-breaking day for the pay-TV channel. Numbers peaked at 4.5 million viewers at 5:50pm headlined by the Premier League match between Manchester United and Liverpool and the ICC Men’s […]

October 26, 2021By Nik Roseveare

190 NBA games live on Sky Sports this season

The NBA’s landmark 75th Anniversary season that tips off this week will feature a record-equaling 48 games in primetime in Europe as part of the league’s ‘NBA Saturdays and NBA Sundays presented by NBA 2K22’ primetime initiative. Week 1 will see the Cleveland Cavaliers host the Atlanta Hawks live on October 23rd with the Charlotte […]

October 22, 2021By Nik Roseveare

IMG appoints ex-Sky Sports’ Francis

IMG, the global sports, events and talent management company, has named former Sky Sports Managing Director Barney Francis as Executive Vice President, Head of Global Production to lead IMG’s production business. Francis is well known for his 20 year spell at Sky Sports. He served as Managing Director for over a decade, where he grew […]

October 13, 2021

Research: Increased appetite for women’s sport

Public interest in women’s sport has risen during the pandemic with 21 per cent of UK adults saying they follow it more than they did 18 months ago, according to a report published by Sky Sports and Leaders in Sport. Jonathan Licht, Managing Director, Sky Sports, said: “This report shows that women’s sport is again […]

October 6, 2021

PTO names Sky Sports’ Turner as Head of Broadcast

The Professional Triathletes Organisation (PTO) has appointed multi-award winning director and producer Martin Turner as Head of Broadcast. Turner’s appointment  follows the successful global broadcast of the inaugural Collins Cup earlier this year, which Turner executive produced alongside host broadcaster, Film Nova. Modelled after golf’s Ryder Cup, The Collins Cup is a competition between USA, […]

October 6, 2021

Football pundit gets schooled on illegal streaming risks

In a new campaign from UK IP intellectual property protection body FACT, TV presenter and former Premier League footballer Jimmy Bullard has been given a first-hand insight into some of the risks lurking behind illegal streams, from viruses and malware deliberately designed to infect your devices, to full-scale identity theft caused by the sharing of […]

September 23, 2021By Colin Mann

Sky, Spurs team for zero carbon match

Sky has partnered with Tottenham Hotspur to host what they say will be the world’s first net zero carbon football game at an elite level. The September 19th fixture between Spurs and Chelsea is supported by COP26 and the Premier League, and will be branded #GameZero, with the ambition of being net zero carbon. This […]

September 6, 2021

Sky Sports extends women’s golf rights

Sky Sports has announced a three-year extension of its existing rights deals for both the Ladies Professional Golf Association (LPGA) and the Ladies European Tour (LET). The extension of the LPGA deal will see Sky Sports continue to be the home for all five women’s golf majors: the KPMG Women’s PGA Championship, the Evian Championship, […]

September 6, 2021