Advanced Television

sky sports

Coca-Cola GB partners with Sky Sports’ Fanzone experience

Coca-Cola Great Britain kicks off its partnership with Sky Media to partner with Sky Sports’ Fanzone experience throughout the Premier League season. The partnership, brokered by MediaCom, encourages football fans and households to make their home the “home end” for live games and enjoy a Coca-Cola Zero Sugar as part of their at-home matchday routine.   […]

September 7, 2020

BT TV launches Unlimited Substitutions campaign

BT is kicking off its 2020/21 season launch campaign with a host of notable football names featuring in its television advert, which it says showcases “the breadth of content and flexibility available to customers on BT TV”. BT TV is the only place where fans will be able to switch seamlessly between BT Sport, Sky […]

August 30, 2020

3pm football TV blackout lifted

The FA has confirmed that the Saturday 3pm TV blackout will be lifted when the new season starts, making it likely that all Premier League games will be available to UK viewers – much like as they were during Project Restart. Games will continue to be played inside empty stadiums due to the pandemic, and […]

August 28, 2020

Research: 2m UK homes considering unbundling

The era of the broadband and TV bundle is nearing an end according to research from Zen Internet, with millions of households no longer seeing its value. Its findings suggest that two million of the

August 27, 2020

Premier League confirms 20 extra broadcast games

An extra 20 live Premier League matches will be shown live on TV during the 2020/21 season. However, there will be no more free-to-air matches available to fans, despite fixtures remaining behind closed doors – at least for the first part of the start of the season. Individual Premier League clubs tried to obtain permission […]

August 21, 2020

Sky Sports extends Ascot rights

Ascot Racecourse and At The Races have agreed to extend their partnership on domestic pay-TV and digital platforms. The new agreement covering non-terrestrial television in the UK & Ireland will see Sky Sports Racing broadcast live coverage from all of Ascot’s 25 annual fixtures until at least 2024. At The Races will continue to manage […]

August 13, 2020

Sky Sports launching dedicated NFL channel

Sky and the NFL have agreed a new five-year deal to broadcast the NFL, and for the first time ever the US league will partner with an international broadcaster to launch a channel entirely dedicated to the sport. The agreement marks the 25th anniversary of live NFL coverage on Sky Sports and will see the […]

August 12, 2020By Nik Roseveare

Sky marks F1 70th anniversary with docuseries

Sky Sports and Formula 1 have unveiled a new Sky original seven-part docuseries called Race to Perfection, to mark the sport’s 70th Anniversary. The exclusive series, which will air on September 12th on Sky Sports F1 and Sky Documentaries, takes a look behind the scenes over the past 70 years, in partnership with the iconic […]

August 7, 2020

Screwfix extends partnership with Sky Sports football

Screwfix is set to continue its long-standing alignment with football coverage on Sky Sports, Quest and S4C ahead of the upcoming 2020/21 season. Sky Media and Wavemaker have agreed a seven-figure deal which will see Screwfix continue its exclusive sponsorship of Sky Sports’ broadcast and digital coverage of the English Football League (EFL) and the […]

August 3, 2020

Sky keeps 99% of subs during pandemic

In reporting its Q2 numbers, Comcast revealed that Sky retained 99 per cent of its total customers since the Coronavirus pandemic began, and it also retained 95 per cent of Sky Sports subscribers. Despite the strong customer retention, revenue fell 15.5 per cent to $4.08 billion in Comcast’s Sky division in Europe, which encompasses a […]

July 30, 2020